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Air Jordan Logo | Design, History and Evolution
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Air Jordan Logo

    Air Jordan Logo

    The Air Jordan brand is a hugely popular global brand that is noted as the prime innovator in sportswear arena – especially shoes and athletic apparel. All the basketball shoes used to be white in color and, more or less, the same in design. The legendary basketball player Michael Jordan became a game-changer with the introduction of the Air Jordan Company and changed the industry forever.

    The Jordan Brand introduces dozens of innovative products and designs every year as a subsidiary of Nike, Inc.

    Jordans were first introduced in 1985 by Nike. The trademark was sanctioned by Michael Jordan until late 1997. Air Jordan is now widely regarded as a leading manufacturer of athletic footwear and sports apparel worldwide.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF AIR JORDAN LOGO

    The Air Jordan logo was created by Tinker Hatfield, a long-time associate of Nike who designed the most popular athletic shoe designs for the company. He was given the task to come up with a logo when Peter Moore, Nike’s head designer, decided to resign. The Jordan logo has undergone various modifications since then. Nonetheless, it still remains one of the most popular, creative and successful logos in the history of sports.

    Shape of the Air Jordan Logo

    The Air Jordan logo is based on the silhouette of the brand’s founder, Michael Jordan, jumping to perform a lay-up. The logo was unveiled in 1988 with the successful launch of the “Air Jordan III” which became the most popular product of the company.

    Colors of the Air Jordan Logo

    The posture of Michael Jordan in the logo is painted in white on a black background. Both these colors represent the excellence, elegance, mystique and brilliance of Mr. Jordan’s unique personality.

    Further Reading on Air Jordan