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North Face Logo | Design, History and Evolution
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North Face Logo

    North Face Logo

    The North Face, Inc. is a world-renowned American outdoor product company that manufactures coats, shirts, outerwear, footwear, sleeping bags, backpacks and tents. The company’s products are exclusively designed for mountaineers, skiers, climbers, snowboarders and athletes. The North Face brand is currently owned by VF Corporation.

    Founded in 1968 in San Francisco by Douglas Tompkins and Kenneth Klopp, the name “The North Face” was actually inspired by the the north face of a mountain in the northern hemisphere which is very difficult to climb.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF NORTH FACE LOGO

    Shape of the North Face Logo

    The North Face logo features a slightly slanted quarter-circle with two lines marked inside it. It was created in 1971 by David Alcorn, a California-based graphic designer. The logo symbolizes the famous Half Dome, a giant granite dome in Yosemite National Park.

    The North Face logo is one of the highest counterfeited brands throughout the world.

    Colors of the North Face Logo

    While the red color in the North Face logo depicts passion and courage, the black color stands for its dominance, supremacy and elegance.

    Font of the North Face Logo

    The North Face logo uses the Helvetica Bold typeface.

    Further Reading on North Face