• 

Mixing celebrity with business might just be the perfect combination for ultimate success and staying power. To go beyond fame and invest hard-earned money into business endeavors with ceaseless passion and interest is the next big step in the ladder of success for celebrities.

Corresponding to building their own empire is also the strategic use of logos bearing their names or representing best their products.

Here are some of the top celebrities who have become CEO not only in their own companies but also in running their lives:

10. The Honest Company

Jessica Alba may be Sue Storm, the Invisible Woman in Fantastic Four but she’s no invisible in advocating for a greener safer planet for the children. She created The Honest Company together with founder, Christopher Gavigan in 2012. The company provides non-toxic, pure organic baby products.

9. L.A.M.B

Gwen Stefani is the it girl in music and fashion, a mom and entrepreneur. Combining all these was the birth of LAMB, a luxurious collection of handbags, fragrance, clothing and shoes.

8. Wahlburgers

Mark Wahlberg’s empire is getting broader as his clan hits reality tv January 22, 2014 for A&E’s Wahlburgers. Wahlburgers is a family owned burger restaurant by the Wahlbergs.

7. Enyce, Sean John, Ciroc vodka, Blue Flame and Bad Boy

P Diddy’s empire is growing by the minute from clothing line Enyce and Sean John, to Ciroc vodka, to Blue Flame and Bad Boy firms. His next venture will be a cable channel Revolt.

6. Ryan Seacrest productions

Yes, he’s the guy from the American Idol, the one who hosts the show. You can also find him in E=news alongside Juliana Rancic. Hosting had opened wide, wide doors for Ryan, now he has his own production company: Ryan Seacrest Productions which has produced tv series like Keeping up with the Kardashians and Jamie Oliver’s Food Revolution.

5. Tony Hawk

From being a professional extremist skateboarder to a business mogul, Ton Hawk has almost win all awards in the skateboarding arena but that didn’t stop him from venturing into business associated with skateboarding. Now his company, Birdhouse Skateboards, which retails fashion and sports products is worth $120 million.

4. Papa Johns

Papa John’s pizza became a household name once Peyton Manning, a 4 time MVP quarterback  purchased not 1 but 21 Papa John’s pizza shops in Denver.

3. William Rast

Justin Timberlake is multi-Grammy winner who owns a clothing line named William Rast, a tequila named 901, 3 California restaurants, golf course, and is a primary shareholder of the New Myspace.

2. Jessica Simpson

Jessica Simpson days as a pop star have long been over. Now the singer is multi-million dollar mogul thanks to her company The Jessica Simpson Collection. Back in 2004 her company hit a staggering $1 billion sales.

1. Oprah Winfrey Network

Oprah Winfrey is one of the top entrepreneur in the world. Her media empire and tv network combined net worth is 2.3 billion dollars, making her one of the richest woman in the universe.

We can’t help but admire these celebrities not only for their presence in showbiz but also for their efforts to be more than just a celebrity.

At the rate they are going seems like there’s no stopping them on staying on top.

• 

• 

Is it going to be Denver or Seattle this year?

As Denver Broncos and Seattle Seahawks battle off for the 48th NFL Super Bowl championship, a lot of NFL fans are preparing for the big day and are eager to find out who will triumph as the best football team.

Super Bowl Sunday is the biggest “holiday” next to Thanksgiving, thousands of Americans come down to New Jersey to watch the game, be entertained by celebrities and to join in with festive sports spirit.

Logo:

Last year the Super Bowl XLVIII logo was revealed and the magnificent logo shows off the Vince Lombardi Trophy at the front and center with the big silver roman numerals below it. A few things they included this year is the Manhattan skyline, the new World Trade Center and the MetLife Stadium.

Location:
The MetLife Stadium has  been chosen to host the Bowl this year  and can hold upto 85, 000 people. The chance of rain or snow next Sunday, February 2, 2014 is a big concern for organizers, although there are 200 private suites that can keep spectators cozy and warm, there are many who can’t afford these suites and would watch the game bench side or back home in their tvs?

Half-time show:

Yearly, celebrities join the Super Bowl celebration by entertaining the crowd while players take a break during half-time. Amongst these celebrities are Michael Jackson, Madonna, Beyonce, Justin Timberlake and Black Eyed Peas who have graced the Super Bowl field. This year Bruno Mars together with Red Hot Chili Peppers are said to be performing.

It sure is going to be a great Super Bowl Sunday!

Hope the snow and rain won’t come run down our parade!

• 

• 

Who wouldn’t forget their first Transformers toy?

Back then this toy was so simple that 3 yr old kids can build it in a heartbeat but these past years the Transformers toys have became too time-consuming, mind-boggling 1000 piece puzzles that only adult toy collectors can enjoy playing them.

But that’s all about to change as Hasbro takes a step back and a closer look at their roots.

Inspired by the Transformers movie franchises, Hasbro assigned their designers to “reconceive” these robots so kids (and kids at heart) of all ages will enjoy playing them. 

Now, the robots will take on a new look, buttons will be added to transform them into vehicles in seconds and flicking a hand or wrist will render a complete transformation. 

These timely changes were done in preparation for the release of the 4th sequel of the movie, Transforners: Age of Extinction this coming June 27, 2014.

Hasbro is hoping this would increase their sales in hitting the main target of their products which is mainly the children. These new robots will be available next week in London at Toy Fair.

Toy collectors need not worry, Hasbro will still continue to make their favorite ‘complicated and sophisticated’ robots specially for them.

• 

• 

As promised Charlotte Hornets gear is available in the Team store starting tomorrow, January 18,2014. Although Charlotte Bobcats won’t officially be Charlotte Hornets until the end of 2013-2014 season, this hasn’t stopped the team from transitioning into the Hornets.

The “rebranding” of the Bobcats to Hornets was first announced December last year by no other than the owner, Michael Jordan, saying, “You guys asked and we delivered.” Referring to all the fans who have loved the Hornets.

The logos would look like these:

The primary Hornets logo uses purple and teal as the main color palette and shows off an aggressive-looking hornet with piercing eyes, raised antennae, expanded wings and pointed stinger representing the eagerness to attack and relentless intensity. The hornet’s body doubles as a basketball. The wordmark Charlotte Hornets is written at the center of the body of the insect. The white wings, white accents in the eyes and stinger, and the inclusion of the ball closely resemble the original logo of the hornets.

The secondary logo shows off the side view of the insect, again in the attacking position with it’s aggressive eyes, elongated wings and extended singer. The lower part of the body takes form of a basketball and the insect is curled into a “C” position representing Charlotte.

Fred Whitfield, Bobcats president said last December 2013: “We’ve got to rebrand everything, so it’s not just about a logo. It’s going to be a complete system and a new brand identity that is going to touch everything that we do.”

Bobcats or Hornets fans we‘ll have to see about that Mr. President, brand new logos and gear can only get too far without a Team that can deliver.

• 

• 

Logos have always been a big factor for the success of a particular brand or product. Any minor or major changes of any company logo especially from the famous, big ones will always be scrutinized under the public microscope. Some may face pleasant or violent reactions from fans and customers.

In 2013, there were a lot of corporations who strategically and covertly changed their logos. Did you notice these changes too?

7. Spotify

Notice Spotify used a black colored Sans-Serif font and removed the stripped-down details, keeping the logo clean and fun.

6. Nivea

It’s hard not to miss out the Nivea products with its new logo in store shelves since the bold blue circle attracts more attention to the eyes. They used this blue circle in reference to their famous cold cream tins.

5. WNBA

Women don’t just dribble, they dunk. The WNBA new logo represents women’s own voice in Basketball sports and veers away from mimicking logos of men’s sports brand. The “dunking” portrays women can play with balls and have the balls to do so.

4. Motorola

It didn’t take long for Google to change Motorola’s logo after buying it for $13 billion last year. Notice the famous colors in the circle and the bottom line that reads ‘a Google company’. The word ‘Motorola’ is also now in lowercase letters when previously all letters were in uppercase.

3. Google

This one needs a double look. Yep, finally Google dis-emboss its famous logo.

2. Instagram

Since Instagram is expanding into a lifestyle brand and features such as videos and advertising will be incorporated into this once simple photo-sharing app, they opted for a sleeker professional looking logo. The cursive font is  slightly different and smaller. The “Instagram” font is colored light blue instead of black.

1.  Facebook

Mark Zuckerberg’s Facebook didn’t get left behind in updating its logo either. Though at first glance it may seem indistinguishable, they finally removed the bottom light horizontal bar and the letter “f” now has no definitive bottom. I wonder if that signifies Facebook’s reach is endless.

•