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NeXT Logo | Design, History and Evolution
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NeXT Logo

    NeXT Logo

    Next, Inc. (stylized as NeXT) was an American computer company founded in 1985 by Steve Jobs after after he resigned from Apple Computer following a dispute with John Sculley. Headquartered in Redwood City, California, the company specialized in high-end computer platform that targeted the higher education and business markets.

    Apple acquired NeXT in December 1996 for a reported $429 million and 1.5 million shares of Apple stock.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF NeXT LOGO

    Shape of NeXT Logo

    Steve Jobs hired the legendary graphic designer Paul Rand in 1986 to design the NeXT logo. Rand came up with a 100-page brochure analyzing different prospects for the new brand, including the precise angle for the block-shaped NeXT logo (precise 28°). According to many experts, actually he was the one to rename the company from being “NXT” to “NeXT” – with the lowercase “e” symbolizing education, excellence, expertise, exceptional and excitement.

    Rand was still a design consultant for IBM at the time, so when Jobs approached him with the design project he plainly refused citing a conflict of interest. Jobs had to convince IBM vice-chairman Paul Rizzo to persuade Rand to work for him. Rand demanded an advance fee of $100,000 and made it clear that he will only create one concept.

    Colors of NeXT Logo

    The NeXT logo features letters of the company’s name each in different color (red, yellow, green and purple). This is said to be inspired by American artist Robert Indiana’s “LOVE” painting, an iconic Pop Art image.

    Font of NeXT Logo

    The NeXT logo incorporates a custom-made typeface.

    Further Reading on NeXT