The editorial team here at Famous Logos were discussing a relatively new book: Your Logo Is Irrelevant. I know, the title of the book is sort of controversial, especially to folks such as us who spend good amount of time on studying and researching logos. However, our consensus is: it’s still a good book to read about branding. The full title of the book is called: Brand Strategy 101: Your Logo Is Irrelevant – The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market).
There you go, I think you get the idea, the controversial title of the book is really just trying to convey a fundamental message: A successful brand is not just a pretty logo, brand building is all about business. I think we all agree this is a pretty important message every logo designer should keep in mind, therefore we recommend the Famous Logos readers to have a read about this book in December 2013 while you spend your remaining vacation days. 
And let us know if you like it or not simply by leaving a comment under this post. By the way, the book costs only 99 cents.
Following is the link you can get this book onto your Kindle from Amazon. Enjoy!
