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Baskin Robbins Logo | Design, History and Evolution
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Baskin Robbins Logo

    Baskin Robbins Logo

    Baskin-Robbins is a world-renowned American hard-serve ice cream franchise headquartered in Canton, Massachusetts. Originally established in 1945 by Burt Baskin and Irv Robbins in Glendale, California, it has more than 5,800 outlets in 43 countries worldwide. According to an estimate, the company serves about 3.7 million people each week.

    Famous for its “31 flavors” slogan, Baskin-Robbins has introduced over 1,000 flavors since its inception.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF BASKIN ROBBINS LOGO

    Baskin Robbins Logo Old History Evolution

    Robbin’s Snowbird Ice Cream offered some 21 flavors, and when this famous chain of ice cream parlors merged with Burt’s Ice Cream Shop in 1953, it became “Baskin-Robbins” with a unique offering of 31 flavors. The memorable slogan – “Count the Flavors. Where flavor counts” – was devised by the Carson-Roberts advertising agency (presently “Ogilvy & Mather“).

    Shape of Baskin Robbins Logo

    The Baskin Robbins logo is widely regarded as one of the most iconic and instantly recognizable food logos ever created. The company started an extensive branding campaign in 2006 to revamp its logo and brand name and to redecorate its stores all over the world.

    The current version of the Baskin Robbins logo was introduced in 2007. It brilliantly showcases the number “31″ – signifying the number of flavors offered by the company – in pink color right in between the names “Baskin” and “Robbins”.

    Colors of Baskin Robbins Logo

    The Baskin Robbins logo comprises of three colors; blue, pink and white. While the pink color embodies the little pink spoon which is given to the customers to taste samples, the blue and white colors stand for such qualities as excellence, elegance, purity and reliability.

    Font of Baskin Robbins Logo

    The Baskin Robbins logo incorporates a custom-made italic typeface.

    Further Reading on Baskin Robbins