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Fred Perry Logo | Design, History and Evolution
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Fred Perry Logo

    Fred Perry Logo

    Fred Perry is a leading British manufacturer of fashion products, sportswear and apparel which operates in more than 50 countries across the globe. Founded in the late 1940s by the legendary British Wimbledon champion Frederick John Perry, the brand has become a far-famed innovator in fashion trends and style.

    Fred Perry is widely regarded as the first brand to make the crossover between sportswear and fashion with its wide adoption by the Mod, Skinhead and Suedehead subcultures of the 1950s, ’60s and ’70s. The company has collaborated with many notable designers and cultural icons, such as legendary Belgian fashion designer Raf Simons and famous English singer Amy Winehouse.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF FRED PERRY LOGO

    Shape of the Fred Perry Logo

    The Fred Perry Logo is often termed as Fred Perry Wreath or Laurel Logo. It is widely regarded as one of the most iconic and instantly recognizable fashion logos in the history of graphic design. The logo, an integral part of the brand’s tennis shirts and sweaters, is exclusively stitched into the fabric on the left breast. Other fashion brands, for instance the company’s fierce rival Lacoste, use a logo sticker which is usually ironed on the fabric.

    The Fred Perry logo features the laurel wreath, which is a historic emblem of excellence and was also the old Wimbledon symbol.

    Colors of the Fred Perry Logo

    While the white color in the Fred Perry logo defines purity and charm, the black color represents excellence and elegance of the brand.

    Font of the Fred Perry Logo

    The Fred Perry logo features the Nimbus Roman typeface.

    Further Reading on Fred Perry