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Fuji Logo | Design, History and Evolution
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Fuji Logo

    Fuji Logo

    Fujifilm Holdings Corporation, more commonly known as Fuji or Fujifilm, is a world-renowned Japanese supplier of film and cameras for professional users and a number of other products and services. Headquartered in Minato, Tokyo, the company employs more than 35,274 people world.

    Originally established as “Fuji Photo Film Co., Ltd.” in 1934, Fujilfilm had an annual revenue of ¥2.182 trillion as of 2010.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF FUJI LOGO

    Fuji Logo Old Evolution

    The Fuji logo has undergone numerous modifications throughout the years. Nonetheless, it is widely credited as one of the most memorable logos ever created.

    Shape of the Fuji Logo

    The current version of the Fujifilm logo carries a futuristic look and cleaner typographic treatment, featuring a sharp accent design in its center which typifies the company’s commitment and success in advanced technologies and materials. It was unveiled in November 2006.

    The most prominent design of the Fuji logo was probably the “film box” logo which was introduced in 1980. Created by the famous brand consultancy Landor, it consisted of an unforgettable red hexagon emblem.

    Colors of the Fuji Logo

    While the red color in the Fuji logo symbolizes passion, strength and courage of the company, the black color stands for its supremacy and dominance in the industry.

    Font of the Fuji Logo

    The Fujifilm logo uses a custom typeface.

    Further Reading on Fuji