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AC/DC Logo | Design, History and Evolution
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AC/DC Logo

    AC/DC Logo

    AC/DC, one of the most important hard rock bands of all-time, was formed by Scottish-born Australian brothers Malcolm and Angus Young in 1973. Known for their minimalist “rock and roll” sound, they are one of the highest selling bands in history – having sold about 200 million records worldwide.

    Some of their best-selling albums include Highway to Hell, Back in Black, For Those About to Rock We Salute You, The Razors Edge, Ballbreaker and Black Ice.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF AC/DC LOGO

    The AC/DC logo is widely considered to be one of the most memorable and adored band logos ever designed. It was the result of a successful collaboration between Atlantic Records creative art director Bob Defrin and noted graphic designer Gerard Huerta. The logo was launched in June 1977; to coincide with the release of the international edition of the band’s fourth studio album, “Let There Be Rock”.

    Shape and Font of the AC/DC Logo

    The AC/DC logo comprises of the now-legendary Gothic lettering influenced by the inscription style found in Gutenberg’s Bible. Huerta cautiously schemed the font so as to relate to the semi-Biblical title of the album “Let There Be Rock”.

    Their version of the AC/DC logo turned out to be a huge success and is still extremely popular and adored to this day, having been featured on more than 20 million album covers, merchandise and tour posters.

    Colors of the AC/DC Logo

    The red color in the AC/DC logo represents passion, energy and excitement; whereas the black color depicts courage and excellence of the band’s music.

    Further Reading on AC/DC