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MLB Logo | Design, History and Evolution
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MLB Logo

    MLB Logo

    Major League Baseball, often shortened as MLB, is a professional baseball league founded in 1869. It consists of 30 different teams – 29 from the United States and one from Canada. The MLB is regularized by the Major League Baseball Constitution.

    The current commissioner of the MLB is Bud Selig.

    DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MLB LOGO

    Shape of the MLB Logo

    The silhouetted baseball player design of the MLB logo is widely considered to be one of the greatest and most influential logos in sports history. It was created by Jerry Dior, a graphic designer at the celebrated NYC-based brand consultancy firm Sandgren & Murtha, in 1968. Originally unveiled in the fall of 1968, it was fully adapted in 1969.

    Famously designed by Dior in a single afternoon, the MLB logo comprises of a horizontal silhouetted batter, placed on a red-blue background, who is poised to swing at a ball. The iconic design is highly regarded for its ambiguity and open-ended interpretations, as the batter could be either left-handed or right-handed, and from any race or ethnic group.

    Colors of the MLB Logo

    While the red color in the MLB logo symbolizes passion, energy and action, the blue color stands for the excellence, dominance and elegance of the league. The white color, on the other hand, represents its purity, charm and integrity.

    Font of the MLB Logo

    The MLB logo features a slightly modified form of the Franklin Gothic typeface which was created by Morris Fuller Benton in 1902.

    Further Reading on MLB