Pizza Hut Logo
Pizza Hut Inc. is a world-renowned American restaurant chain headquartered in Plano, Texas. A a wholly owned subsidiary of Yum! Brands, Inc., it is one of the world’s largest restaurant chains. Pizza hut specializes in different varieties of pizza and side dishes including pasta, salad, breadsticks and buffalo wings. It employs over 140,000 people in about 95 countries worldwide.
Pizza Hut was established in June 1958 by brothers Dan and Frank Carney in Wichita, Kansas.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF PIZZA HUT LOGO
Shape and Colors of the Pizza Hut Logo
The Pizza Hut logo is certainly one of the most recognized logos in the world. Its earliest version was introduced in 1958, and debuted on the signage of the first Pizza Hut store. It only featured the brand name in a simple sans serif typeface due to the lack of space on the signage.
When Dan and Frank noticed the corporate identity of Shakey’s Pizza, a rival chain that gained considerable popularity on west coast at that time, they decided to get a proper company logo. A renowned architect and artist named Richard D. Burke was hired who built a mansard roof shape for their store. The Carney brothers were strongly inspired by this development, so they kept the old Pizza Hut emblem in service from 1967 to 1999.
The current version of the Pizza Hut logo, based on the “red roof” of 1967, was unveiled in 2008, as the company introduced pasta items on their menu.
The use of red color in the Pizza Hut logo symbolizes freshness and passion, whereas the yellow color stands for richness, taste and joy.
The current advertising slogan, “Make it great”, was introduced in 2012.
Font of the Pizza Hut Logo
The Pizza Hut logo incorporates a hand-drawn typeface.
