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Bacardi Rum

BACARDÍ is the world's favorite rum and most awarded spirit

Martini vermouth & sparkling wines

MARTINI has become the
symbol for Italian glamour
and sophistication

corporate responsibility

Winner of eleven
tennis titles,
Rafael Nadal, is our
Global Social
Responsibility
Ambassador

OUR COMPANY

We are the largest privately held spirits company in the world. We produce and market a variety of internationally recognized premium
spirits and wines.

Family-owned Bacardi has a presence in more than 150 markets worldwide including the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Brazil and Russia. The Bacardi brand portfolio includes more than 200 brands and labels including BACARDI® rum, the world's best-selling and most-awarded rum, as well as the world¹s most-awarded spirit; GREY GOOSE® vodka, the world's leading super premium vodka; DEWAR'S® Blended Scotch whisky, the world¹s most awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world¹s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; and other leading and emerging brands, most of which are sold globally.

Bacardi has been owned and operated by seven generations of Bacardi family members since Don Facundo Bacardí Massó founded the company in Santiago de Cuba on February 4, 1862.

CORPORATE RESPONSIBILITY

Rafael Nadal
is our
Global Social
Responsibility
Ambassador

Champions Drink Responsibly

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Our flagship social responsibility campaign "Champions Drink Responsibly" spreads the message of responsible drinking to legal drinking age adults throughout the world through digital and traditional media and events. This campaign builds upon corporate and social responsibility initiatives and heritage of the company since its founding in Santiago de Cuba in 1862.

Latest News

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Bacardi Limited and tennis great Rafael Nadal serve up an unforgettable night for fans at exclusive party in Spain to celebrate Social Responsibility.

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Global tennis Champion and Grand Slam winner Rafael Nadal was introduced as the Bacardi Limited Global Social Responsibility Ambassador in March 2011. Nadal has helped deliver the responsible drinking message to consumers around the world.

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Global tennis Champion and Grand Slam winner Rafael Nadal was introduced as the Bacardi Limited Global Social Responsibility Ambassador in March 2011. Rafael Nadal has helped deliver the responsible drinking message to consumers all over the world.

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2012 Corporate Responsibility Report

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We are committed to managing our operations responsibly to benefit our people, consumers, customers, suppliers, local communities and protect the environment.

Learn More