Red Cross Logo
The American Red Cross (also known as the American National Red Cross or ARC) is a world-renowned humanitarian organization headquartered in Washington, D.C. It is the largest and most prominent provider of disaster relief, community services, education and emergency assistance inside the United States of America. The organization was founded on May 21, 1881.
The current President and CEO of the American Red Cross is Gail J. McGovern.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF RED CROSS LOGO
Shape of the Red Cross Logo
The American Red Cross logo is undoubtedly one of the world’s most iconic and widely recognized logos. It was created in 1863 by the legendary Swiss social activist and humanist Henri Dunant. The logo is placed on almost every medical vehicle and hospital building for its protection against a possible military attack.
The American Red Cross logo comprises of a Greek red cross against a white background. It was initially brought in as a protection symbol at the 1864 Geneva Convention. The emblem is actually an inversion of the Swiss flag and, despite controversy over the intent, it has no deliberate religious implications.
Colors of the Red Cross Logo
The use of red color in the Red Cross logo represents health, lively activity, love, acceptance and dynamism, whereas the white color stands for purity, integrity and peace.
Font of the Red Cross Logo
The official typefaces employed by the American Red Cross are Akzidenz-Grotesk and Georgia.
