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Siegel+Gale | Brand strategy, customer experience, design and naming consultants
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Strengthening the Rotary brand

Rotary today announced the launch of its global public image initiative “Strengthening Rotary” to enhance and amplify the volunteer service organization’s great story, visual identity and digital experience. Read the case study now.

Utilizing research to create compelling brand experiences

Brian Rafferty, Siegel+Gale’s global director of Customer Insights, explains how research provides brands with the knowledge to make fact-based decisions that move the marketplace.

Embracing simplicity to create enduring relationships between brands and consumers

Jason Cieslak, the Los Angeles-based president of Siegel+Gale’s Pacific Rim division, explains how simplicity is the cornerstone of powerful experiences in the digital world.

Building successful brands by delivering great experiences

Thomas Mueller, Siegel+Gale’s chief experience officer, describes how brands that offer simple interactions and delightful experiences stand out.

Creating a blueprint for delivering powerful brand experiences

Russ Meyer, Siegel+Gale’s global strategy director, explains how compelling and simpler experiences bring customers closer to brands.

Unleashing the power of simplicity

Co-CEOs Howard Belk and David Srere discuss Siegel+Gale’s expertise in delivering simplicity and creating compelling brand experiences for organizations across the global marketplace.

2012 Global Brand Simplicity Index

Siegel+Gale's Global Brand Simplicity Index reveals that simplicity sparks profits, loyalty and innovation. This year’s survey shows that brands willing to simplify their consumer experiences and interactions stand to gain more loyalty—and more money. Read the report now.

Bringing Aetna’s brand to life

Siegel+Gale helped Aetna revitalize its brand and move the leading healthcare benefits company into a new and healthier direction. Read the Aetna case study now.

Harnessing the power of simplicity to change the world

Siegel+Gale’s CSR initiative helps social entrepreneurs realize their full potential in addressing society’s most complex and pressing issues.

Creating meaningful and relevant brands

London-based Philip Davies, President of EMEA, describes how the most successful global brands establish and maintain consumer trust.

Case Studies

Our team

Opinions that inspire

September 30, 2013

The new iOS 7: A lesson in redesigning a mobile experience

Hmmm…. how many people like Apple’s new iOS 7? How many people are avoiding the update? How many people mistakenly updated all of their equipment to the new system? I fall into the latter category. As someone who comes from the design, implementation and user experience...

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Predict Right and Win Big: Brand Experience Predictions for 2013

What defines today’s best brands? Is it a perfectly executed, all-encompassing strategy? A beautifully designed logo accompanied by a clever tagline? A commercial viewed two million times on the web?...

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October 9, 2013

Forrester’s Forum For Customer Experience Professionals West 2013

Customer experience professionals will gather on October 9th and 10th at Forrester's Customer Experience Forum to learn how to boost their experiences to the next level. Stop by the Siegel+Gale booth to gather insights from our team of strategists on what makes a successful customer...

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Services we deliver

Research

Learn what your audiences think…and how
to motivate them to act.

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Brand development

Build a brand that's clear, credible and compelling.

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Digital

Build user-centric solutions that delight
and engage.

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Simplification

Transform information-intensive communications into simple, meaningful
and intuitive experiences.

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Contact us

North America

New York

625 Avenue of the Americas, 4th Floor
New York, NY 10011 USA

fax 1 212 453 0401
Los Angeles

10960 Wilshire Boulevard, Suite 400
Los Angeles, CA 90024 USA

fax 1 310 312 2202
San Francisco

650 California Street, 10th Floor
San Francisco, CA 94108 USA

fax 1 415 989 1191

Europe

Hamburg

Bernhard-Nocht- Str. 113
G-20359 Hamburg
Germany

fax +49 4036 907601
London

7 St. Martin's Place.
London, WC2N 4HA
United Kingdom

fax +44 20 7611 3830

Middle East

Riyadh

Tahliya Street, Localizer Mall
1st Floor, Office 36
P.O. Box 669 Riyadh 11351
Saudi Arabia

fax +966 1 217 9128
Dubai

Omnicom Media Group Building
P.O. Box 502835
Dubai Media City, United Arab Emirates

fax +971 4 428 1417

Asia

Shanghai
fax +86 21 2501 2889
Beijing

8/F, South Tower, China Overseas Plaza
Guanghuadongli No. 8 Courtyard
Chaoyang District, Beijing 100020, China

fax +86 10 5977 2116
© siegel+gale 2013