Louis Vuitton Logo

Louis Vuitton Malletier, more commonly known as Louis Vuitton, is a world-renowned French fashion house that specializes in leather goods, shoes, watches, jewelry, luxury trunks and sunglasses. The company was established in 1854 by the legendary Parisian box-maker and packer Louis Vuitton. He was the first to develop flat trunks covered by waterproof canvas.

Louis Vuitton is widely credited as one of the most prestigious international fashion houses. The Louis Vuitton brand and the iconic LV monogram are among the world’s most valuable and recognizable brands. The LV brand is also one of the most counterfeited brands on the planet.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LOUIS VUITTON LOGO

Shape of the Louis Vuitton Logo

The Louis Vuitton logo, often referred to as LV monogram, is widely regarded as one of the most iconic and memorable fashion logos ever created. It was designed by Louis’ son, Georges Vuitton, who came up with the symbol by printing his father’s initials on the canvas. Georges’ design was adapted as the corporate identity for the company in 1896.

The Louis Vuitton logo depicts a Japanese-inspired flower motif which was created to prevent counterfeiting of the Parisian company’s designer luggage. The timeless LV emblem has now become synonymous with luxury, grandeur and indulgence. It has been worn by some celebrities as a “fashion statement”.

Colors of the Louis Vuitton Logo

The use of black color in the Louis Vuitton logo embodies excellence, innovation, elegance and dynamic attitude of the company.

Font of the Louis Vuitton Logo

The Louis Vuitton logo incorporates a hand-drawn typeface.

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