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Barbie Logo | Design, History and Evolution

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Barbie Logo

Barbie is a fashion doll manufactured by the California-based toy giant Mattel, Inc. which has been the best-selling toy brand in the world for more than five decades. It is sold in more than 150 countries across the globe. Barbie was created in 1959 by Ruth Handler, a prominent American businesswoman who was inspired by a German doll named “Bild Lilli”.

Often credited as one of the most globalized toys in history, Barbie has become one of the fashion icons of the 20th century.