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Sony Ericsson Logo | Design, History and Evolution
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Sony Ericsson Logo

Sony Ericsson Logo

Sony Ericsson was a popular mobile handset maker. A joint venture of the Japanese electronics giant Sony Corporation and Swedish telecom company Ericsson, the company established in 2001. It became a leading brand after gaining immense popularity in a very less period of time. While Ericsson was a big name in the telecommunications industry, Sony enhanced its multimedia expertise. As a result, Sony Ericsson became the world’s fourth largest mobile manufacturer.

Sony acquired Ericsson’s share in the venture in February 2012 and the company was renamed as “Sony Mobile Communications AB”.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SONY ERICSSON LOGO

Shape of the Sony Ericsson Logo

The Sony Ericsson logo is still one of the most recognized logos in the telecommunications industry. Often referred to as the “liquid energy logo”, it appears like a green throat lozenge. The glowing 3D sphere, on a more careful look, portrays the combination of “S” and “E” symbolizing the merger of Sony and Ericsson.

The Sony Ericsson logo is a good example of a successful web 2.0 logo.

Colors of the Sony Ericsson Logo

The Sony Ericsson logo comprises of two vibrant colors, namely green and silver. Both these colors exemplify growth, uniqueness, sophistication, modernism, creativity and perfection.

Font of the Sony Ericsson Logo

The Sony Ericsson logo incorporates a hand-drawn typeface.