Netflix, Inc. is a leading American streaming service headquartered in Los Gatos, California. Founded in 1997 in Scotts Valley, California by Marc Randolph and Reed Hastings, it currently has more than 10 million subscribers and a collection of 100,000 titles on DVD.

Netflix employs some 2,348 people with total assets of US$3.07 billion as of 2011.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF NETFLIX LOGO

Shape and Font of the Netflix Logo

The red rectangular logo of Netflix features the company’s name in capital letters and arranged in an arc. The logotype is reminiscent of the typographic style in vintage movie posters, as well as the iconic Hollywood sign that is placed in the hills above Los Angeles.

Colors of the Netflix Logo

The red color in the Netflix logo represents passion, energy and joy – whereas the white and black color stand for integrity, elegance and purity of the company’s products.

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