Dove is a personal care brand of Unilever that was introduced in 1955. It is sold in over 35 countries worldwide. A few of the Dove products include body washes, soaps, deodorants, lotions, shampoos, conditioners and various other hair care remedies.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF DOVE LOGO

Shape of the Dove Logo

The Dove logo is among the most popular and instantly recognizable logos in the cosmetics industry. It comprises of a delicate dove symbol, which being an emblem of peace, love, gentleness and purity, compliments the brand’s products very well.

The logo was designed by the famous Toronto-based lettering designer, Ian Brignell.

Colors of the Dove Logo

The yellow color in the Dove logo represents joy and prosperity, whereas the blue color symbolizes excellence and reliability of the Dove products.

Font of the Dove Logo

The Dove logo features a custom-made typeface.

•