MINI is a British car brand that manufactures small cars. Originally established by the British Motor Corporation in 1959, it has been owned by BMW AG since 2004. MINI is known for its rigidity, high performance, exceptional fuel efficiency, low NVH and multiple safety features.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MINI LOGO

Shape of the MINI Logo

The iconic “winged” design of the MINI logo is one of the most popular and instantly recognizable car logos in history. It contains a circle in the middle that proudly wears the company’s name in uppercase characters. The wings are a symbol of speed, agility, power and freedom.

Colors of the MINI Logo

While the black color in the MINI logo symbolizes excellence, strength, innovation, elegance and dynamic attitude of the marque, the silver color stands for its sophistication and grandeur.

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