Yves Saint Laurent, often shortened as YSL, is a famous French luxury fashion house headquartered in Paris. Founded in 1962 by the legendary fashion designer Yves Saint Laurent and his industrialist partner Pierre Bergé, YSL had an annual revenue of US$1.21 billion as of 1996.

A few of YSL products include read-to-wear for both men and women and accessories such as handbags, wallets, belts, shoes and other leather goods.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF YSL LOGO

Shape and Font of the YSL Logo

The original logotype of YSL, often credited as one of the most iconic in fashion industry, was designed by the famous Ukrainian-French artist and font designer A. M. Cassandre in 1963. It contained the company’s name, Yves Saint Laurent, in a very fashionable and stylistic manner.

The current version of the YSL logo was unveiled in July 2012 to a lukewarm response. Although notable for discarding “Yves” from the brand name, as well as the addition of “Paris” below it, the logo was criticized by design experts and fans alike for being too generic and unimaginative.

Colors of the YSL Logo

The white color represents the charm and purity of the YSL brand while the black color reflects its sophistication and elegance.

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