Widely known as one of the famous brand names in the world, the American Express is a pioneer in the global finance market. The company was founded in 1850 in New York and rapidly gained huge credibility among its customers and an impeccable reputation in the country.

The American Express logo is regarded as one of the most memorable logos ever created. The earliest version of the emblem consisted of an image of a Viking which was later simplified to its current version; a square-shaped mark.

DESIGN ELEMENTS, HISTORY AND EVOLUTION OF AMERICAN EXPRESS LOGO

The creative and minimalistic design of the American Express logo formulates an authentic and honest visual identity that catches the attention of the company’s customers and the competitors alike.

Shape of the American Express Logo

The American Express logo consists of a square-shaped structure. The company name assumes the mid-section while the rest of the area is deliberately kept empty as an attempt to make the logo more eye-catching and visually distinctive to the audience.

Colors of the American Express Logo

The American Express logo features two colors; blue and white. The combination of these colors hugely contributes to visual appeal of the overall design.

Font of the American Express Logo

The fonts used in the logo are bold and clear; making the company name look more prominent and spectacular.