BY Olivia Bergin | 24 October 2011
Karl Lagerfeld Photo: AP
Not one to rest on his laurels, Karl Lagerfeld, creative director of both Chanel and Fendi, has signed up to design a new range called 'Karl'. Set to launch in January next year, the rock'n'roll-inspired collection will be priced a million miles from the exorbitant sums seen on Chanel price tags - items such as biker jackets, sweatshirts, shirts and dresses will retail between £50 and £390.
Luxury online retailer Net-a-Porter.com will stock around 70 pieces from the collection exclusively from January 25 for four weeks, and remain as the only online stockist thereafter.
In pictures: the many faces of Karl Lagerfeld
"We are working on a lot of amazing ideas which are all about making luxury affordable and accessible," said Lagerfeld, who was recently quoted saying: "Exclusivité is very démodé."
"I'm very excited about bringing this vision to life with this brand," he added.
Equally as excited is Net-a-Porter founder and executive chairman Natalie Massenet. "From the moment we saw the collection we were hooked," she explains. "We can't wait to introduce this to a global fashion consumer for whom Karl Lagerfeld is an icon in his own right. The collection will speak to every woman who wants a bit of the inimitable fabulous street chic that Karl Lagerfeld is known for."
Florence Welch photographed by Karl Lagerfeld
Even though Lagerfeld is responsible for Chanel's fairytale haute couture collections, he is no stranger to producing pieces with masstige appeal. A one-off collaboration with high street chain H&M in 2004 was followed-up this year with a collection for American retailer Macy's.
If Lagerfeld's influential status is anything to go by, perhaps the phrase 'get saving' will be equally as démodé come January...
Register for updates at net-a-porter.com/karl
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