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Link to original content: https://web.archive.org/web/20111102153518/http://www.channelnewsasia.com/stories/singaporelocalnews/view/1162810/1/.html
Digital radio from MediaCorp to cease - Channel NewsAsia
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Digital radio from MediaCorp to cease
Posted: 01 November 2011 0924 hrs

  MediaCorp will be introducing digital screens at selected shelters which will present relevant information and bite-size entertainment for bus commuters
 
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SINGAPORE: Digital radio services over MediaCorp's airwaves are set to end.

Come December 1, MediaCorp will discontinue its Digital Audio Broadcasting (DAB) service which was widely seen as the "replacement technology" for FM radio more than a decade ago.

MediaCorp was the first broadcaster in South East Asia to offer digital radio, which was launched in November 1999.

However, the effectiveness and reach of DAB was soon overtaken by technology which offered listeners a wider range of convenient access to radio alongside the FM services such as online streaming as well as mobile phone apps.

In a statement, MediaCorp also noted that the growth in DAB listenership remained stagnant against the rapid uptake for Internet radio and the MeRadio phone app.

"As a commercial outfit, MediaCorp needs to channel resources where the growth engines are. Having carefully evaluated the viability of the service, the decision has been made to discontinue the service," said MediaCorp in a statement on Tuesday.

It added that all DAB staff will be re-deployed to other operations.

- CNA/sf

 


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