Video Advertising Channel - Sponsored by YuMe - Marketing Intelligence Center

For many years, the television was the only medium for publishers and advertisers to effectively reach audiences on a national scale. This was great—especially for advertisers. It was an easy way for them to reach 90% of their audience with one ad. But the world has changed. Now, video is everywhere—PCs, laptops, mobile devices, publisher websites and syndicated websites, to name a few. And consumers are in control. They decide how, when and where to watch video.

Whether you are an advertiser trying to figure out how to reach your audience with video or a publisher, looking to make money from your video content, we hope that you will find YuMe's insights helpful in understanding the video advertising ecosystem.

Making Sense of Video Impressions in the Era of Syndication

In principle, syndication should be a boon to publishers and advertisers as well. It promises to let publishers reach and monetize larger audiences than ever before. Advertisers stand to net an even greater prize—the chance to get seriously large groups of people to pay attention to their most engaging creative. Unfortunately, if a video can run in an infinite number of contexts, that creates uncertainty for advertisers. The online video advertising marketplace is still evolving, and there is still quite a bit of confusion. In this whitepaper, we will define some of the common terms used and outline what we feel constitutes a "real" impression that an advertiser should pay for.

Download the White Paper

Safeguarding Your Brand in the Era of Syndication

Consumers have embraced online video, but they’re not just watching on a content owner’s site. They’re watching where they want and then sharing with their friends. Video ads are served into players, not pages, but we understand page context matters for brands. Learn more about how to protect your brand and YuMe’s domain detection capabilities and how it helps to prevent ads from running where they shouldn’t.

Download the Brand Security Overview

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