Why are there Charts? |
Introduction of TelevisionIn 1956 an event occurred that changed the way in which Australians received entertainment in the home. Television was introduced! One of the results of the introduction of television was a change to the programming format of most radio stations. Up until that time radio programming consisted of a mix of serials, plays, music, long news broadcasts and the like. The beginnings of television saw a change in the material that radio stations presented: they gradually changed to the continuos music programming that we are accustomed today.In March 1958 radio station 2UE published the first giveaway chart that was distributed in record stores for the purpose of a promotional tool that allowed the radio stations to publicise the new music format they were now using. By this time rock 'n' roll was also in full swing: Bill Haley's 'Rock Around the Clock' had been released in 1955 and was followed by the success of artists such as Elvis Presley, Little Richard, Buddy Holly and Chuck Berry. Within the year charts were being published by radio stations in each of the capital cities. Eventually most of the popular radio stations were compiling their own charts:
There were a small number of publications that published their own charts separately from the radio stations during this period. The most prominent at the time was Go Set magazine which heavily targeted the teenage audience and published a top 40 singles chart. Go Set ran from 1966-74 and their chart claimed to be nationally based (the radio stations charts were specific to the capital city in which they were based). The Go Set chart was compiled from a combination of sales figures from retails stores as well as using the data from the radio stations charts from around the country. Beginnings of the Kent Music ReportDuring the early 1970s a man by the name of David Kent starting using the charts he was collecting from radio stations around the country as the basis of calculating a national chart for both singles and albums in a similar fashion to the method used by Go Set magazine. David was a music enthusiast and had spent a number of years within the music industry working for both EMI and Phonogram records. After a period of approximately a year-and-a-half of conducting the research and tabulating the data into a work-able chart the Kent Music Report was formally launched as a commercial publication in July of 1974 and available by subscription. In addition to containing the singles and albums charts the Music Report contained other features (see Content of Kent Music Report) The publication of the report achieved two goals of David's:
Gradually, however, the research base increased and in 1976 David started using sales figures from retail stores to supplement the primary source of data (which continued to be the radio station charts) whilst in later years staff were employed to assist with the research. Record companies started using the data in the Kent Music Report fairly quickly and within a period of 1-5 years the Kent Music Report had become recognised as the leading national chart publication. A cross-section of those that subscribed to the Kent Music report is as follows:
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