 |
|
 |
 |
|
MISSION STATEMENT
To provide positive
entertainment for the Pukhtoons while explaining their codes
of hospitality, honour and pride in the right perspective.
BACK GROUND
Pukhtuns are a unique nation
mainly inhabiting the Western Frontier Regions of Pakistan,
Eastern and Central Afghanistan, the Gulf States and
sporadically spread over the entire globe from Central Asia to
Europe, North America, Australia and Entire Asia. They are
hardworking, innovative and an extremely dynamic nation having
a natural ability to standout in any religious, ethnic or
cultural group. Historically they have been extremely proud
of their identity and have always been admired for their love
for independence and adherence to their cultural values.
Over 50 million people
around the globe speak Pushto. And yet it is the only language
of its size that, despite the emerging trend of local media,
did not have a television channel of its own. AVT Khyber
filled that vacuum.
AVT Khyber, unlike
regional channels is not local or peripheral; it is a
mainstream Channel with a bouquet of programmes that has
something for every Pushto speaking person. Its footprint
extends to the whole region, covering the subcontinent,
Afghanistan, Central Asia, the Far East, Middle East and
Australia.
FEED BACK
for your feedback about our
transmission, please contact:
webmaster@avtkhyber.tv |
|
 |
 |
|
| |
The channel was launched in July 2004 with a very
thorough home work done by the AVT creative team.
As the aim was not to roll out a run of the mill channel
but a channel with a slogan of “Pride of the Proud”,
it became a record hit even during the test transmission
phase. |
 |
|
| |
Due to this immense popularity, this channel moved on to
regular transmission within a record short period of
time and on to 24 hours transmission within seven months
of its launch. The popularity of this Channel is not
restricted to only the Pukhtuns of Pakistan but also of
Afghanistan, Middle East, Australia and the Far East
where it has captured viewers in more than 90% Pukhtun
households. |
|
| |
 |
Within this short span of its history, AVT Khyber,
with its main studios at Islamabad, has opened its
centers with studio facilities in Peshawar, Quetta,
Karachi and Dubai. It has its marketing offices located
in Karachi, Lahore, Islamabad, Peshawar, Quetta and
Dubai. It has its news reporters located in |
|
| |
all
District Headquarters of NWFP, Pukhtun Districts of
Balochistan, Karachi, Lahore, Islamabad and entire
Tribal Belt of NWFP including Wana and South Waziristan.
It has its Bureau Offices/Stingers in Kabul, Jalalabad,
Kandahar, Herat, Mazar Sharif and Dubai. To man these
offices and centers, it has a work force of over 200
young and educated male and female workers who are
working day and night to make it a success.
AVT Khyber has a very talented team of programmers
who produce more than 90% of the programs in-house. It
is a complete family channel with over 60 fresh programs
including more than 30 hours of live shows produced
every week ranging in duration from 30 minutes to 2
hours. Only few entertainment dramas are outsourced to
market producers, which also is by design to encourage
Pukhtun artists in the private sector.
AVT Khyber also had the distinction of devising a
system of feed back for improving its contents and
programs on a continuous basis. Through a
scientifically planned system of web sites and e-mails,
we encourage our viewers to contact us on daily basis
giving their impressions and suggestions on fresh
programs. In addition, we also take live calls from
viewers in which they are encouraged to critically
analyze our contents, our methods of presentations and
styles of our various anchors/presenters. We hold daily
de-briefing and continuously incorporate changes in the
light of such useful comments and suggestions. This
system has made the channel interactive as well as
provided a sense of ownership to our viewers. Our
achievement is that our viewers now call AVT Khyber
as “Our Channel” and we refer to it as “Your
Channel”.
|
|
|
|
|
|
 |
| |
|
 |
|
|
|
| |
|
