Abstract
Platforms and their surrounding ecosystems are becoming increasingly important components of many companies' strategies. Artificial Intelligence, in particular, has created new opportunities to create and develop ecosystems around the platform. However, there is not yet a methodology to systematically develop these new opportunities for enterprise development strategy. Therefore, this paper aims to lay a foundation for the conceptualization of Artificial Intelligence-based service ecosystems exploiting a Service-Dominant Logic. The basis for conceptualization is the study of value creation and particularly effective network effects. This research investigates the fundamental idea of extending specific digital concepts considering the influence of Artificial Intelligence on the design of intelligent services, along with their architecture of digital platforms and ecosystems, to enable a smooth evolutionary path and adaptability for human-centric collaborative systems and services. The paper explores an extended digital enterprise conceptual model through a combined, iterative, and permanent task of co-creating value between humans and intelligent systems as part of a new idea of cognitively adapted intelligent services.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Yoffie, D.B., Gawer, A., Cusumano, M.A.: A study of more than 250 platforms reveals why most fail. Harvard Business Review, May 2019
Alt, R., Zimmermann, H.-D.: Electronic markets on platform competition. Electron. Markets 29, 143–149 (2019). https://doi.org/10.1007/s12525-019-00353-y
Subramaniam, M., Piskorski, M.J.: How Legacy Businesses Can Compete in the Sharing Economy. https://sloanreview.mit.edu/article/how-legacy-businesses-can-compete-in-the-sharing-economy/. Accessed 14 June 2020
McAfee, A., Brynjolfsson, E.: Machine, Platform Crowd. Harnessing Our Digital Future. . W. W. Norton & Company, New York (2017)
Parker, G., van Alstyne, M.W., Choudary, S.P.: Platform Revolution: How Networked Markets are Transforming the Economy–and How to Make Them Work for You. Norton & Company, New York (2016)
Cusumano, M.A., Gawer, A., Yoffie, D.B.: The future of platforms. MIT Sloan Manag. Rev. Spec. Issue Disruption 61, 46–54 (2020)
Evans, G.P., Van Alstyne, M., Peter: How Platform Strategies Continue to Create Value. https://sloanreview.mit.edu/article/how-platform-strategies-continue-to-create-value/. Accessed 01 Apr 2019
Brynjolfsson, E., McAfee, A.: The business of artificial intelligence. Harvard Bus. Rev., 1–20 (2017)
Davenport, T.H., Ronanki, R.: Artificial intelligence for the real world. Harv. Bus. Rev. 96, 108–116 (2018)
Möhring, M., Schmidt, R., Keller, B., Sandkuhl, K., Zimmermann, A.: Predictive maintenance information systems: the underlying con-ditions and technological aspects. Int. J. Enterp. Inf. Syst. (IJEIS) 16(2), 22–37 (2020)
Chui, M., et al.: Sizing the potential value of AI and advanced analytics—McKinsey & Company. https://www.mckinsey.com/featured-insights/artificial-intelligence/notes-from-the-ai-frontier-applications-and-value-of-deep-learning. Accessed 11 May 2018
Provost, F., Fawcett, T.: Data Science for Business: What You Need to Know about Data Mining and Data-analytic Thinking. O’Reilly Media, Sebastopol (2013)
Chollet, F.: Deep Learning with Python. Manning Publications Co., Greenwich (2017)
Hagiu, A.: Strategic decisions for multisided platforms. MIT Sloan Manag. Rev. 55, 71–80 (2014)
Wan, X., Cenamor, J., Parker, G., Van Alstyne, M.: Unraveling platform strategies: a review from an organizational ambidexterity perspective. Sustainability. 9, 734–752 (2017)
Alstyne, M.W.V., Parker, G.G., Choudary, S.P.: Pipelines, platforms, and the new rules of strategy. Harv. Bus. Rev. 94, 54–62 (2016)
Vargo, S., Lusch, R.: Why “service”? J. Acad. Mark. Sci. 36, 25–38 (2008). https://doi.org/10.1007/s11747-007-0068-7
Subramaniam, M., Iyer, B., Venkatraman, V.: Competing in digital ecosystems. Bus. Horiz. 62, 83–94 (2019)
Giessmann, A., Legner, C.: Designing business models for platform as a service: towards a design theory. In: ICIS 2013 Proceedings, November 2013
Shapiro, C., Carl, S., Varian, H.R.: Information Rules: A Strategic Guide to the Network Economy. Harvard Business Press (1998)
Lusch, R.F., Nambisan, S.: Service innovation: a service-dominant logic perspective. MISQ 39, 155–175 (2015). https://doi.org/10.25300/MISQ/2015/39.1.07
Eisenmann, T., Parker, G., Van Alstyne, M.W.: Strategies for two-sided markets. Harv. Bus. Rev. 84, 92–101 (2006)
Ketonen-Oksi, S., Jussila, J.J., Kärkkäinen, H.: Social media-based value creation and business models. Ind. Manag. Data Syst. 116, 1820–1838 (2016)
Suseno, Y., Laurell, C., Sick, N.: Assessing value creation in digital innovation ecosystems: a Social Media Analytics approach. J. Strateg. Inf. Syst. 27, 335–349 (2018)
Vargo, S.L., Lusch, R.F.: Institutions and axioms: an extension and update of service-dominant logic. J. Acad. Mark. Sci. 44, 5–23 (2016)
Haki, K., Blaschke, M., Aier, S., Winter, R.: A Value co-creation perspective on information systems analysis and design. Bus. Inf. Syst. Eng. 61, 487–502 (2019)
Vargo, S., Maglio, P., Akaka, M.: On value and value co-creation: a service systems and service logic perspective. Eur. Manag. J. 26, 145–152 (2008)
Camilleri, J., Neuhofer, B.: Value co-creation and co-destruction in the Airbnb sharing economy. Int. J. Contemp. Hosp. Manag. (2017)
Ross, J.W., Beath, C.M., Mocker, M.: Designed for Digital. How to Architect Your Business for Sustained Success. The MIT Press, Cambridge (2019)
Zimmermann, A., Schmidt, R., Sandkuhl, K., Masuda, Y.: Architecting intelligent digital systems and services. In: Zimmermann, A., Howlett, R. J., Jain, L. C. (eds.) Human Centred Intelligent Systems. SIST, vol. 189, pp. 127–137. Springer, Singapore (2021). https://doi.org/10.1007/978-981-15-5784-2_11
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Zimmermann, A. et al. (2021). Conceptualizing Artificial Intelligence-Based Service Ecosystems. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_43
Download citation
DOI: https://doi.org/10.1007/978-3-030-80840-2_43
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-80839-6
Online ISBN: 978-3-030-80840-2
eBook Packages: EngineeringEngineering (R0)