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News analysis, opinion and insight for media and advertising professionals

Barb’s Advanced Campaign Hub overestimating BVOD reach by 40%

The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.

‘Embrace simplicity’: Why TV needs to borrow from Big Tech’s playbook

At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.

Peter Field: It’s a ‘gross fallacy’ that startups don’t need brand-building ads

The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.

British media must show it can rise to the occasion on issues closer to home

Coverage of Syria showed our media can still mobilise journalistic resources to explain the significance of a foreign story. But it would be even better if it could also focus its attention on other ills facing society.

Omnicom and Interpublic merger: Plus ça change

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.

The Media Leader

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Opinion

Nicola Kemp

We are not destined to be rivals. Think carefully about what you need to unlearn. Be intentional about challenging a culture that routinely holds women to impossible standards.

Jay Young

Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.

Nick Manning

Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?

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10 December 2024

27 November 2024

Our next event

The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.

Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.

Powered by The Media Leader and driven by four core values of disruption, innovation, courage and excellence, we return to London in December.

What has now almost become an industry pre-Christmas tradition, 1,000 delegates from over 30 countries will descend upon London for what is widely recognised as the most influential, insightful and informative two days of content dedicated to the global TV advertising industry. Every year, the event gets bigger — and 2024 is set to be our biggest yet.

10-11 December, 2024

News analysis, opinion and insight for media and advertising professionals

Barb’s Advanced Campaign Hub overestimating BVOD reach by 40%

The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.

‘Embrace simplicity’: Why TV needs to borrow from Big Tech’s playbook

At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.

Peter Field: It’s a ‘gross fallacy’ that startups don’t need brand-building ads

The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.

British media must show it can rise to the occasion on issues closer to home

Coverage of Syria showed our media can still mobilise journalistic resources to explain the significance of a foreign story. But it would be even better if it could also focus its attention on other ills facing society.

Omnicom and Interpublic merger: Plus ça change

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.

The Media Leader

Opinion

The Wicked lie about female rivalry

Merge OOH and experiential if you want maximum impact

All I want for Christmas is… everything

Industry News

2024 in TV: Streamers close in on UK as broadcasters adapt

We’re a friend to the TV market, insists Amazon ad sales VP

2024 in publishing: Headwinds galore, from Forbesgate to blocklists to AI

The Fishbowl: Benjamin Loofe, PubMatic

Warner Bros Discovery’s Max to be bundled with Sky after 2026 launch

Omnicom and Interpublic merger set to reshape global ad industry

Global ad industry to grow 9.5% this year as revenue flows to tech giants

Why uncertainty is the new normal — with GroupM’s Kate Scott-Dawkins

Data Analysis

Magna expects strongest traditional advertising performance in 14 years

Guardian staff asked to make pledges as part of climate training

OMD’s Farce of Class voted best paper at MRG Conference

First-party data is the new gold — don’t hand it over to just anyone

Data Snapshot

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