Movies in the Apple TV App
The Movies screen in the Apple TV App 
contains great new movie content across channels and apps, including those you haven’t yet installed or subscribed to, as well as the latest releases on iTunes. You can discover recommendations based on your taste or browse the hottest new releases, collections and other offers from the iTunes Store.
Once you find a movie you want to watch, you can choose how to watch it if it’s available on multiple channels and apps. If the movie’s available to start playing immediately, you’ll get the default channel or app that lets you watch it in the highest-quality version.
Browse featured and recommended movies
Open the Apple TV App
on Apple TV.In the menu bar, swipe to Movies, then browse featured movies, genres and collections.
Recommendations appear based on your tastes (For You), past viewing or purchase/rental history (Because You Watched Shrek 2, for example).
Select a movie to see previews, ratings, descriptions and viewing information.
Pick a movie to watch
When you select a movie, a new screen appears with ratings, descriptions and viewing information, including all the ways you can watch the movie on Apple TV. After a few seconds, a free preview begins playing in the background.
In the Apple TV App
, do any of the following:Watch a free preview: If a preview is available, it automatically begins playing in the background. Swipe up on the Touch surface of the Siri Remote to watch the preview in full screen.
Play the movie: If the movie is already available to you to watch through iTunes or an indicated channel or app, select Play to start watching it immediately.
Buy or rent the movie: Select Buy or Rent, then select the option you want and confirm your purchase or rental.
In some regions, you can rent movies. You have 30 days to begin watching a rented movie. After you start watching it, you can play it as many times as you want within 48 hours. During the rental period, you can download the rented movie on one device at any given time and also stream it on another. For example, you can start watching a movie downloaded on your iPhone, then finish watching it later on your Apple TV. Once your time is up, the movie is no longer available.
Open the movie in an available TV channel: Select Play.
Open the movie in another app: Select “Open In”, then select an app. If an app isn’t immediately available, follow the onscreen instructions to install it and connect to it. Some apps may require a subscription.
Add an item to Up Next: If you want to watch the movie later, select Add to Up Next to add it to Up Next in the Watch Now screen.
Remove an item from Up Next: Select in Up Next.
Go to the next movie in the category you’re browsing: Swipe right or left. You can also press the
button on the Siri Remote to go back to the Movies screen.
To get more information, scroll down to highlight a row or item, then do any of the following:
Watch additional trailers: Scroll left or right in the Additional Trailers row, then select a trailer.
Browse related movies: Scroll left or right in the Related row, then select a movie.
Preview iTunes extras: Select to preview additional menu items and video extras, available when you purchase the movie from iTunes.
Explore cast and crew: Scroll left or right in the Cast and Crew row, then select a person to see biographical information and associated movies and TV shows.
See viewing options: Scroll left or right in the How to Watch row to see all of the ways to watch the movie on Apple TV, including pricing options to buy or rent, or the available channels or apps.
Some content and apps are available with a subscription. To sign up, select the item and follow the sign-up process using your Apple ID. If you haven’t installed the app yet, you’ll be prompted to download it from the App Store.
Other content may be available to you through your pay TV plan or satellite TV channels. If this is your first time using an app that requires a cable or satellite subscription, you may need to enter your TV provider credentials (see Set up single sign-on on Apple TV).
Get more information: Scroll to the bottom of the screen to see ratings, descriptions and other information.
When you buy or rent a movie from the iTunes Store, it automatically plays in the highest-quality format available for your Apple TV, including high-definition (HD) and 4K resolution formats. These videos might also feature high dynamic range (HDR) in HDR10 or Dolby Vision and Dolby Atmos. For more information, see the Apple Support article Find and watch movies with 4K, HDR or Dolby Vision.