Buy or download items from the iTunes Store on PC
You can buy music, movies, TV shows and audiobooks from the iTunes Store, and then listen to them on your computer or your iPhone, iPad or iPod touch. You can also buy items from your Wish List.
You can set up iTunes to automatically download items you purchase from the iTunes Store to multiple computers and devices. This way, all your computers and devices are kept up to date with the same new content, even if you don’t sync them.
Depending on how you set your Store preferences, buying or downloading items may require a password.
Buy or download music or movies
Go to the iTunes app on your PC.
Choose Music or Movies from the pop-up menu at the top left, then click Store.
If you can’t see Music or Movies in the pop-up menu, you need to use the Apple Music app or the Apple TV app you installed on your device. See the Apple Music User Guide for Windows or the Apple TV User Guide for Windows for more details.
Click in the search field in the top-right corner of the iTunes window and enter a word or phrase.
As you type, iTunes displays a list of items that match the search text you entered.
To choose where you want to search, click Store in the top-right corner of the search results.
Press Enter.
Your search results appear in the iTunes window.
Note: Instead of searching in the iTunes Store, you can browse — click Store, look through the various albums, songs and categories in the window, then select an item.
To preview an item before purchasing, move the pointer over the item, then click .
To buy and download the item, click the button — which might be labelled Buy, Free, Subscribe, a specific price or something else.
See the Apple Support article Add and download music from Apple Music.
Buy or download a TV show or season
You can buy an individual TV show and then watch it on your computer, iPhone, iPad or iPod touch. Many shows are available for download and purchase the day after they are broadcast; some shows may not be available for a few days.
Go to the iTunes app on your PC.
Choose TV Shows from the pop-up menu at the top left, then click Store.
If you can’t see TV Shows in the pop-up menu, you need to use the Apple TV app you installed on your device. See the Apple TV User Guide for Windows for more details.
Click in the search field in the top-right corner of the iTunes window and enter a word or phrase.
As you type, iTunes displays a list of items that match the search text you entered.
To choose where you want to search, click Store in the top-right corner of the search results.
Press Enter.
Your search results appear in the iTunes window.
Note: Instead of searching in the iTunes Store, you can browse — click Store, look through the various shows, episodes and categories in the window, then select an item.
To preview an item before purchasing, move the pointer over the item, then click .
To buy and download the item, click the button — which might be labelled Buy, Free, Subscribe, a specific price or something else.
You typically have the following options for buying or downloading a TV season (not all are available for every show or in all countries or regions):
Season Pass: For a season in progress. All episodes for the current season are purchased, and all available episodes are downloaded to your iTunes library; new episodes are downloaded when they become available.
Important: When new episodes become available, you’re notified via email. To download a new episode, click the link in the email. If you buy a season pass and then buy an individual episode, you’re charged again for the episode.
Buy All Episodes: For a season in progress. All available episodes for the current season are purchased and downloaded, but not new episodes.
Multi-Pass: For shows that don’t have traditional “seasons” (for example, news programmes). The latest episode is downloaded; each remaining episode is downloaded when it becomes available.
Buy Season: For a completed season. All episodes are purchased and downloaded.
Buy or download an audiobook
You can buy audiobooks and then listen to them on your computer, iPhone, iPad or iPod touch. Many audiobooks provide a sample you can listen to before you buy the book. Samples are downloaded only to your device. Spoken programme files purchased from the iTunes Store end in .m4b.
Go to the iTunes app on your PC.
Choose Audiobooks from the pop-up menu at the top left, then click Store.
Click in the search field in the top-right corner of the iTunes window and enter a word or phrase.
As you type, iTunes displays a list of items that match the search text you entered.
To choose where you want to search, click Store in the top-right corner of the search results.
Press Enter.
Your search results appear in the iTunes window.
Note: Instead of searching in the iTunes Store, you can browse — click Store, look through the various bestsellers and categories in the window, then select an item.
To preview an item before purchasing, move the pointer over the item, then click .
To buy and download the item, click the button — which might be labelled Buy, Free, Subscribe, a specific price or something else.
Choose the playback quality or download format for movies and TV shows
Go to the iTunes app on your PC.
Choose Edit > Preferences, then do any of the following:
Choose the download format: Click Downloads, then select “Download full-size HD videos”, “Download high-quality SD videos” or both.
Some movies and TV shows are available in HD (high definition) format. Of these, some are available in both 1080p and 720p formats. If you select HD and a movie or TV show is available in 1080p format, iTunes downloads the 1080p version.
Choose the playback quality: Click Playback, then click the Video Playback Quality pop-up menu and choose an option.
If you want to watch HD movies and TV shows on a computer that doesn’t support HD, choose Good. iTunes plays them in standard definition.
If you’re unable to browse, sign in to or buy music from the iTunes Store, see If you have problems using the iTunes Store. Or if you need help with a purchase, see the Apple Support article Request a refund for apps or content that you bought from Apple.