Store in the Apple TV app
The new Store screen in the Apple TV app 
is your all-in-one destination to browse, buy and rent the world's best movies and TV shows.
Once you find something you want to watch, you can purchase it, rent it (if it’s a movie), or choose how to watch it if it’s available on multiple channels and apps. If it’s available to start playing immediately, you’ll get the default channel or app that lets you watch it in the highest-quality version.
Browse featured and recommended movies and TV shows
Open the Apple TV app
on Apple TV.In the menu bar, navigate to Store, then select Movies or TV Shows.
Browse featured items, collections and genres.
Recommendations appear based on your tastes or past viewing or purchase/rental history (If You Like Shrek 2 or If You Like The Graham Norton Show, for example).
Select an item to see previews, ratings, descriptions and viewing information.
Pick a movie or TV show to watch
When you select a movie or TV show, a new screen appears with ratings, descriptions and viewing information, including all the ways you can watch the movie or TV show on Apple TV.
In the Apple TV app
, do any of the following:Watch a free movie preview in full screen: If a preview is available, it automatically begins playing in the background. To watch the preview in full screen, press up on the clickpad ring (second-generation Siri Remote) or swipe up on the touch surface (first-generation Siri Remote).
Play the movie or TV show: If the movie or TV show is already available to you to watch as a purchase or on an indicated channel or app, select Play to start watching it immediately.
Buy or rent a movie: Select Buy or Rent, then select the option you want and confirm your purchase or rental.
In some regions, you can rent movies. You have 30 days to begin watching a rented movie. After you start watching it, you can play it as many times as you want within 48 hours. During the rental period, you can download the rented movie on one device at any given time and also stream it on another. For example, you can start watching a movie downloaded on your iPhone, then finish watching it later on your Apple TV. Once your time is up, the movie is no longer available.
Buy an episode or season: Select “Buy from [price]”, then select the option you want and confirm your purchase.
Subscribe to an Apple TV channel: Select the subscription button, then follow the onscreen instructions.
Open the item in another app: Select Open In, then select an app. If an app isn’t immediately available, follow the onscreen instructions to install it and connect to it. Some apps may require a subscription.
Add an item to Up Next: If you want to watch the movie or TV show later, select Add to Up Next to add it to Up Next in the Watch Now screen.
Remove an item from Up Next: Select In Up Next.
Go to the next item in the category you’re browsing: Navigate right or left. You can also press the Back button
(second-generation Siri Remote) or 
button (first-generation Siri Remote) to go back to the Store screen.
To get more information, navigate to a row or item, then do any of the following:
Watch additional trailers (movies only): Scroll left or right in the Additional Trailers row, then select a trailer.
Browse seasons and episodes (TV shows only): Select an episode, or select a season, then browse episodes. When you select an episode, you’ll be able to pick which channel or app you want to use.
Browse related items: Scroll left or right in the Related row, then select an item.
Preview Extras (movies only): Select to preview additional menu items and video extras available when you purchase the movie from Apple.
Explore cast and crew: Scroll left or right in the Cast & Crew row, then select a person to see biographical information and associated movies and TV shows.
See viewing options: Scroll left or right in the How to Watch row to see all the ways to watch the item on Apple TV, including pricing options to buy or rent, or the available Apple TV channels or apps.
Some content and apps are available with a subscription. To sign up, select the item and follow the sign-up process using your Apple ID. If you haven’t installed the app yet, you’ll be prompted to download it from the App Store.
Other content may be available to you with your cable or satellite subscription. If this is your first time using an app that requires a cable or satellite subscription, you may need to enter your TV provider credentials (see Set up single sign-on with your TV provider on Apple TV).
Get more information: Scroll to the bottom of the screen to see ratings, descriptions and other information.
When you buy or rent a movie, it automatically plays in the highest-quality format available for your Apple TV, including high-definition (HD) and 4K resolution formats. These videos might also feature high dynamic range (HDR) in HDR10 or Dolby Vision, and Dolby Atmos. For more information, see the Apple Support article Find films with 4K, HDR, Dolby Vision or Dolby Atmos in the Apple TV app.