Buy or rent movies and TV shows in the Apple TV app
The Store in the Apple TV app is your all-in-one destination to browse, buy, and rent a wide variety of movies and TV shows.
Once you find something you want to watch, you can purchase it, rent it (if it’s a movie), or choose how to watch it if it’s available on multiple channels and apps. If it’s available to start playing immediately, you’ll get the default channel or app that lets you watch it in the highest-quality version.
Note: Not all devices support on-device transactions, so you may not be able to buy, rent, or subscribe to shows or channels directly. However, you can watch items you’ve already purchased, rented, or subscribed to on another device signed in to the same Apple Account.
Browse movies and TV shows in the Store
Go to the Apple TV app
on your smart TV, streaming device, or gaming console.Open the sidebar, then select Store.
Navigate down to see top charts, new releases, great deals, and more, then navigate left or right to view available options.
Select an item to see previews, ratings, descriptions, and viewing information.
Buy or rent a movie
When you select a movie or TV show, a new screen appears with ratings, descriptions, and viewing information, including all of the ways you can watch the movie or TV show in the Apple TV app.
Go to the Apple TV app
on your smart TV, streaming device, or gaming console.Open the sidebar, then select Store.
Select a movie, then do any of the following:
Watch a free movie preview in full screen: If a preview is available, it automatically begins playing in the background. To watch the preview in full screen, press the up button on the smart TV or device remote.
Play the movie: If the movie is already available to watch, select Play to start watching it immediately.
Buy or rent the movie: Select Buy or Rent, then select the option you want and confirm your purchase or rental.
Note: After renting a movie, you have 30 days to begin watching it. Once you start watching it, you can play it as many times as you want within 48 hours. During the rental period, you can download the rented movie on one device at any given time and also stream it on another. For example, you can start watching a movie downloaded on your iPhone, then finish watching it later on your smart TV. Once your time is up, the movie is no longer available.
Add an item to your Watchlist: If you want to watch the movie later, select Add to Watchlist. To remove the item from your Watchlist, select Added to Watchlist. Items added to your Watchlist appear in the Continue Watching and Watchlist rows.
Go to the next item in the category you’re browsing: Navigate left or right.
Navigate down to watch additional trailers, browse related items, preview extras, explore cast and crew, see viewing options, or get more information.
Press the back button on the smart TV or device remote to go back to the Store screen.
When you buy or rent a movie from the Apple TV app, it automatically plays in the highest-quality format available, including high-definition (HD) and 4K resolution formats. These videos might also feature high dynamic range (HDR) in HDR10 or Dolby Vision. For more information, see the Apple Support article Find movies with 4K, HDR, Dolby Vision, or Dolby Atmos in the Apple TV app.
Buy an episode or season of a TV show
Go to the Apple TV app
on your smart TV, streaming device, or gaming console.Open the sidebar, then select Store.
Select a TV show, then do any of the following:
Buy an episode, season, full series, or season pass: Select Buy, then select the option you want and confirm your purchase.
Play the TV show: If the TV show is already available to watch, select Play to start watching it immediately.
Add an item to your Watchlist: If you want to watch the TV show later, select Add to Watchlist to add it to the Continue Watching row in the Home screen. To remove the item from your Watchlist, select Added to Watchlist.
Go to the next item in the category you’re browsing: Navigate left or right.
Navigate down to browse seasons and episodes, view related items, explore cast and crew, see viewing options, or get more information.
Press the back button on the smart TV or device remote to go back to the Store screen.
Subscribe to Apple TV channels
Go to the Apple TV app
on your smart TV, streaming device, or gaming console.Open the sidebar, then select Store.
Navigate down to Channels to view Apple TV channels, then navigate left and right to browse available options.
Select a channel to view content previews and subscription options.
Select the subscription button, then follow the onscreen instructions.