Canada's Best Startup Employers 2024
For the first time, Statista, in cooperation with Forbes Media, have recognized “Canada’s Best Startup Employers”.
- Clear and detailed methodology
- Segmented by states and industry
Who are
Canada's Best Startup Employers 2024
Winners portal
Claim your award
Every winner gets contacted by our team directly with our prestigious awards. Not sure if you already got our award? Contact us.
The Project
About the project
The ranking for Canada’s Best Startup Employers 2024 is based on data on employer reputation collected using a social listening approach, reviews about employees’ satisfaction and analysis of the growth of the company. To determine and award the top performing startup employers, more than 1500 companies were selected with in-depth analysis and evaluated on the three areas (company’s reputation, employees’ satisfaction and growth).
1,500
Companies evaluated
200
Companies awarded
Scoring
How we rank the employers
Our scoring model is based on independently collected data on startups in Canada. The data is divided into three assessment areas (company’s reputation, employees’ satisfaction and company’s growth). All measures of companies are calculated based on their distribution and create three independent subscores. The subscores are then equally weighted to eventually calculate a Final Score.
Score breakdown
direct score
On a scale of 0 to 10, respondents indicate how likely they are to recommend their own employer to friends or family – with 0 being the worst and 10 the best.
indirect score
Respondents indicate the industry they work in. Based on this, each respondent is shown a selection of employers who are active in the given sector. Respondents can then voluntarily recommend or advise against employers from the list.
methodology
How we work
Concept
The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.
Data collection
For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.
Evaluation
For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.
Quality Assurance
For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.
A detailed report on our methodology is available here.
Partnership
Our reliable partner
Forbes Media is a global media, branding and technology company, with a focus on news and information concerning business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com.
contact us
Get in touch with us. We are happy to help.
Whether you have questions about your rank, our projects, or why you’re not on the list. Contact us.
