iBet uBet web content aggregator. Adding the entire web to your favor.
iBet uBet web content aggregator. Adding the entire web to your favor.



Link to original content: https://pubmed.ncbi.nlm.nih.gov/18000097
The appeal of the underdog - PubMed Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2007 Dec;33(12):1603-16.
doi: 10.1177/0146167207307488.

The appeal of the underdog

Joseph A Vandello  1 , Nadav P Goldschmied, David A R Richards
Affiliations

The appeal of the underdog

Joseph A Vandello et al. Pers Soc Psychol Bull. 2007 Dec.

Abstract

When people observe competitions, they are often drawn to figures that are seen as disadvantaged or unlikely to prevail. The present research tested the scope and limits of people's support for underdogs. The first two studies demonstrated, in the context of Olympic matches (Study 1) and the Israeli-Palestinian conflict (Study 2), that observers' support for a competitor increased when framing it as an underdog. The final two studies explored mechanisms underlying support for underdogs. Study 3 showed that participants attributed more effort to a team when they believed it to be an underdog, and perceptions of effort mediated liking. In Study 4, participants reading a hypothetical sporting event supported a team with a low probability of success and labeled it an underdog unless it had greater resources than an opponent, suggesting that low expectations by themselves do not engender support if positive outcomes are not seen as deserved.

PubMed Disclaimer

Similar articles

See all similar articles

Cited by

See all "Cited by" articles

LinkOut - more resources