This episode, entitled 'Can Tesco's Conquer America,' discusses the efforts of the world's third-largest grocery chain, the English firm Tesco's, to enter the American market. Their first efforts are directed towards the California market,...See moreThis episode, entitled 'Can Tesco's Conquer America,' discusses the efforts of the world's third-largest grocery chain, the English firm Tesco's, to enter the American market. Their first efforts are directed towards the California market, where the company is branding itself for the American market as Fresh & Easy. Written by
Anonymous
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