Abstract
The opportunities that digitization offers companies are unmistakable. One can almost speak of a digital gold rush. In fact, in many companies an actionist and uncoordinated image is evident in dealing with the possibilities of digitization: they approach the topic from a wide variety of directions and functions, but the individual efforts remain limited in their impact, as a comprehensive concept is lacking. The result is a digital patchwork carpet. Dealing with the creation of a dedicated digitization strategy can help to remedy this situation and catalyze the targeted exploitation of the potential that arises.
An adaption of this contribution has been originally printed as Kittelberger, D., Greiner, O. Riepel, P. (2017): Die digitale Strategie—der Wegweiser zur systematischen Digitalisierung des Unternehmens, in Kieninger, M., Digitalisierung der Unternehmenssteuerung, pp. 19–32, Schäffer-Poeschel, Stuttgart.
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Kittelberger, D., Allramseder, LS. (2019). The Digital Strategy: The Guide to Systematic Digitization of the Company. In: Buttkus, M., Eberenz, R. (eds) Performance Management in Retail and the Consumer Goods Industry. Springer, Cham. https://doi.org/10.1007/978-3-030-12730-5_8
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