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Language Log » Slogans

Archive for Slogans

Major Linguistic Faux Pas in Chinese Football Association PPT

The Chinese Football Association used dǎngguó 党国 ("party state" — nettlesome term to be explained fully below) in a powerpoint on its plans for '24. Awkward political illiteracy! 

Here's a screenshot.

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No Japanese people or American dogs

From the Twitter / X account of the famous popular science writer and muckraker, Fang Zhouzi / Fang Shimin:

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"Crisis" mentality infects China

From the recent meeting between Putin and Wang Yi (Director of the Office of the Central Foreign Affairs Commission of the Chinese Communist Party):

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How to use "Six Skins" in a slogan to solicit business in the PRC

From the Twitter account of the famous popular science writer and muckraker, Fang Zhouzi / Fang Shimin:

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What do the Friedmann equations have to do with the student protests in China?

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Pandemic lockdown slogans

The photographs below are of government lockdown slogans on signs in Chinese cities.  The first was taken by a former student of mine in Guangzhou, and the other two are from Weibo.

In the first photograph, the last line is so awkward that if seems ungrammatical and barely makes sense.  As shown in the following analysis, it's the result of a forced rhyme.

1., 2. (left, right)

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Free Tibet!/?

From Charles Belov:  seen on a street-sign pole in the Mission District of San Francisco:

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The birth of modern Japanese language and literature in the Literary Sinitic context

Just out, a stimulating new book from Brill (2020):

Mareshi Saito.  Kanbunmyaku:  The Literary Sinitic Context and the Birth of Modern Japanese Language and Literature.  Series:  Language, Writing and Literary Culture in the Sinographic Cosmopolis, Volume: 2.  Editors:  Ross King and Christina Laffin; translators:  Alexey Lushchenko, Mattieu Felt, Si Nae Park, and Sean Bussell

From the author's Introduction, p. 1:

The chief aim of this book is to consider the language space of modern Japan from the perspective of what I am calling kanbunmyaku 漢文脈 in Japanese, translated here as “Literary Sinitic Context.”  I use  the term “Literary  Sinitic”* to designate what is often referred to as “Classical Chinese” or “Literary Chinese” in English, wenyan 文言 in Mandarin Chinese, kanbun 漢文 in Japanese (sometimes referred to as “Sino-Japanese” in English), and hanmun 漢文 in Korean.  The Context in Literary Sinitic Context translates the -myaku of kanbunmyaku, and usually implies a pulse, vein, flow, or path, but is also the second constituent element of the Sino-Japanese term bunmyaku 文脈 meaning “(textual, literary) context.”  I use the term Literary Sinitic Context to encompass both Literary Sinitic proper, as well as orthographic and literary styles (buntai 文体) derived from Literary Sinitic, such as glossed reading (kundoku 訓読) or Literary Japanese (bungobun 文語文), which mix sinographs (kanji 漢字, i.e., “Chinese” characters) and katakana.  In addition to styles I also consider Literary Sinitic thought and sensibility at the core of which lie Literary Sinitic poetry (kanshi 漢詩) and prose (kanbun 漢文), collectively termed kanshibun 漢詩文.

*For  the  term  “Literary  Sinitic,”  see  Victor H. Mair,  “Buddhism and the Rise of the Written Vernacular,” Journal of Asian Studies, 53.3 (August, 1994), 707-751.

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Happy Niú Year!

These days I'm getting so many greetings like this:

Chūnjié jiànkāng, niú zhuǎn qiánkūn.

春节健康,牛转乾坤。

"May you be healthy at this time of the Spring Festival, when the ox turns heaven and earth (the universe)."

The first part of this Lunar New Year's (February 12, 2021) greeting is transparent and easy to understand, but the second part makes you stop and wonder, "What?  How and why does the ox do that?"

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BLM in Chinese

The whole world knows about BLM (Black Lives Matter). Native speakers of English (at least American English — I can't vouch for other varieties) instinctively know what the innately idiomatic intransitive verb "matter" means in this construction. But, even for native speakers, it's not easy to define in one word. I suppose, in the expression "Black Lives Matter" it means something like "are of consequence / importance". Yet, if we reworded the slogan as "Black Lives Are of Consequence / Importance" or "Black Lives Are Important / Consequential", it would lose its impact, its zing.

Pondering all of these aspects of the movement's name, I often wondered how "matter" could be felicitously rendered in Chinese. To tell the truth, though, I didn't spend much time on trying to come up with a good translation, because nothing readily came to mind — until this morning when Diana Shuheng Zhang told me she was dissatisfied with the translation that she was most familiar with and appalled by its underlying racism: "Hēi mìng guì 黑命贵" ("Black Lives Are Expensive / Costly" — that's a raw, crude, literal translation of the last word, which can also be interpreted to mean "Important / Valuable"). Diana said that it sounds too crass and materialistic, and I would have to agree with her. She further says that this is blatant Chinese racism, reflecting perhaps not Chinese xenophobia but more of the Chinese willingness / initiative to be merged with supremacists — be they white (who have already “attained” supremacy in many repects), or Chinese themselves (who are yet “striving” for supremacy, at least ideologically!).

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The difference between deformation and devoidness

Final panel of this New York Times article:  "What You Can No Longer Say in Hong Kong" (9/4/20), by Jin Wu and Elaine Yu:

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Be dank / donk mich

Yesterday morning I ate breakfast at a Cracker Barrel in Canton, Ohio and in mid-afternoon I had an early dinner at a Dutch Pantry off Route 80 in Pennsylvania.  When the waitress gave me the bill, I noticed that she had written "Be Dank mich!" on the back of it.  There was also what looked to be like the Chinese character shé 舌 ("tongue"), some scribbled Korean, and another script at the bottom that I didn't take time to examine closely (they kept the check and I was in a hurry to get home before midnight).

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Handfoot

From Lisa Nichols:

I noticed on Twitter some HK protest folks last night talking about being a "handfoot", seemingly a newly coined (punned?) term playing with Chinese characters.  I can't seem to figure out much about it, though, but, in trying, came across your posts on Hong Kong protest language [see "Selected readings" below] and thought you might know, or be able to figure it out easily, or at least be interested.

Can you tell me more about it?  Some Cantonese play?  I take it the meaning is a person on the streets, on the frontlines, but maybe something more than that.

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