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Interpret your results effortlessly with highly intuitive dashboards that give you the flexibility to configure your view. Translate survey findings from any persepctive and compare results across tests or versus our norms.
Make decisions confidently with the benefit of survey sampling that is unparalleled on breadth, depth and quality. All respondents are identity-verified so you know you can trust your results.
Take advantage of flexible service options that allow you to tap into expertise at any time, on any project. Access Kantar specialists in your market who know your industry and deliver on your agile market research.
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"The platform is really intuitive, and I was really impressed with how easy and fast it was to set up a test. I was able to set up a multi-cell test on a Friday and by Monday we were already having conversations with the Marketing team and agency about results."
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Test advertising, vet innovation concepts, optimise media placements and more with automated solutions.
Save time on custom research with easy access to syndicated brand, consumer and market insights.
Create simple consumer feedback surveys, with access to quality respondents, that are fast and easy to execute.
From demographics to attitudes, leisure activities, media consumption, personal values and purchasing factors, TGI is the single source of consumer intelligence that reveals who we are, how we behave and the drivers behind decisions that we make.
Use the TGI insights to identify the most effective ways to nurture, diversify, grow and engage your target audiences. Empower your teams to focus on the decisions that will differentiate your brand or target and plan the marketing activities that are most likely to resonate and deliver a return on your or your clients investment.
Get relevant and robust data about global and local audiences in an increasingly connected world. We operate globally with a breadth and depth of data that is simply not available elsewhere.
TGI for advertisers – TGI can inform all marketing activity and enable every member of the internal team and the advertiser´s agencies to understand and put the relevant customers first.
TGI for media agencies – We help media agencies to optimise media planning by identifying the most relevant target audiences against the right advertising activation choices. This enables them to efficiently address the objectives of brands.
TGI for media owners – We work with media owners’ sales teams to profile audiences, whether on print, TV, radio and digital media channels. They can identify the unique composition of their audience – in lifestyle, attitudinal or consumer terms – and use this to demonstrate their competitive value to advertisers.
TGI Audience Activation bridges the gap between media planning and programmatic media buying based on real-world consumer targets. Activate your highest value target audiences efficiently and effectively across digital, social or offline media campaigns. We can also connect consumer audiences directly with your data for better profiling and targeting.
