Ethnic media

Ethnic media is media fashioned with a particular ethnic minority group or ethnic minority community in mind.

Definition

Academic Yu Shi tenders an operational definition for ethnic media: “Ethnic media are often regarded as media by and for ethnics in a host country with content in ethnic languages."^[1] Shi also adds, ethnic media “can be published by big ethnic media groups and by small organic ethnic communities”, as well.^[2]

Practitioner Inga Buchbinder of New America Media adds, “Our organization defines it most as a publication, whether that’s news, television, radio, online, print, magazine--any sort of publication that caters to a specific ethnic community. And it could be in-language…or it could be bilingual that reaches a very specific community.”^[3]

In addition to news, television, radio, online, print, and magazine outlets that qualify as ethnic media, academic John D.H. Downing adds musical culture and forms of religious expression to the ethnic media mix. Downing finds, “these may, along with language and dialect, act as a media force somewhere between shock absorption and psychic validation in the often-fraught atmosphere between the ethnic majority and ethnic minorities.”^[4]

Downing finds that ethnic media tends to circulate, “within at least three different sectors, namely, indigenous nations and communities, recent migrants…and settled subordinate ethnic groups.”^[5]

Ethnic media as alternative media

Analogous to the debate as to what qualifying factors constitute alternative media, the domain of what qualifying factors that classify a respective ethnic media outlet as an alternative media outlet is also, at play.

Thus, ethnic media is not by definitional default alternative media.

Again, the work of academics and grassroots practitioners, such as John D.H. Downing, Yu Shi, Clemencia Rodriguez, and Inga Buchbinder of New America Media provide definitional assistance for this complex and overdetermined zone. Discernment of whether or not a respective ethnic media outlet qualifies as an alternative media outlet is dependent upon the outstanding contextual information, and should be assessed on a case by case evaluation.

Yu Shi's work puts forth a seven-pronged test for evaluating the “alternative media role” of ethnic media in the United States: “reference has to be made to their (1) individual place of origin, (2) historical evolution, (3) production process, (4) distribution pattern, (5) ownership, (6) self-identity (non-profit or for-profit; alternative or commercial; or in between), and (7) connection to power groups in local and transnational settings.”^[6]

Reaching a multicultural audience requires a deep understanding of the diverse communities and their specific preferences, values, and cultural nuances. Multicultural audiences encompass a wide range of ethnicities, languages, and traditions, each with their own unique needs and expectations. By acknowledging and respecting these differences, businesses can create targeted gas pump advertising campaigns that resonate with these communities, fostering a sense of inclusion and connection.^[7]

Examples of ethnic media

Black Enterprise Magazine.
Black Entertainment Television (BET).
Ebony.
Essence Magazine.
Jet Magazine.
Latina Magazine.
Telemundo Television Network.
Univision Television Network.
My own media - in the UK.
I-Italy.
Italian American Voice.
Jewish Daily Forward - continuation as The Forward, Jewish newspaper.
Hoy - Spanish newspaper in New York City.
Indian Country Today - Native American newspaper.
KIRN radio in Persian in Southern California.
KREA radio in Korean in Greater Los Angeles.
KTNN radio in Navajo on the Navajo Nation, Arizona.
La Opinion of Los Angeles, California in Spanish.
The Irish Call based in Boston, Massachusetts.
Cherokee Phoenix - Cherokee newspaper in Oklahoma.

Examples of ethnic alternative media

Chicago Defender - African American.
Freedom's Journal - African American.
New Pittsburgh Courier - African American.
North Star - African American.
Philadelphia Tribune - African American.
The New York Amsterdam News - African American.

References

^ Shi, Yu. (2009, p. 599). Re-evaluating the 'alternative' role of ethnic media in the US: the case of Chinese-language press and working-class women readers. Sage Publications.
^ Shi, Yu. (2010). Audio Interview.
^ Buchbinder, Inga. (2010). Audio Interview.
^ Downing, John. (2001, p. 82). Radical Media: Rebellious communication and social movements. Thousand Oaks, CA: Sage Publications.
^ Downing, John. (2001, p. 81). Radical Media: Rebellious communication and social movements. Thousand Oaks, CA: Sage Publications.
^ Shi, Yu. (2009, p. 600). Re-evaluating the 'alternative' role of ethnic media in the US: the case of Chinese-language press and working-class women readers. Sage Publications.
^ "Multicultural Audiences and Gas Station Ads".

External links

[1] Shi, Yu. (2009, p. 599). Re-evaluating the 'alternative' role of ethnic media in the US: the case of Chinese-language press and working-class women readers. Sage Publications.

[2] Shi, Yu. (2010). Audio Interview.

[3] Buchbinder, Inga. (2010). Audio Interview.

[4] Downing, John. (2001, p. 82). Radical Media: Rebellious communication and social movements. Thousand Oaks, CA: Sage Publications.

[5] Downing, John. (2001, p. 81). Radical Media: Rebellious communication and social movements. Thousand Oaks, CA: Sage Publications.

[6] Shi, Yu. (2009, p. 600). Re-evaluating the 'alternative' role of ethnic media in the US: the case of Chinese-language press and working-class women readers. Sage Publications.

[7] "Multicultural Audiences and Gas Station Ads".

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v t e Ethnicity
Concepts	Clan Ethnic group Ethnographic group Ethnolinguistic group Ethnonational group Ethnoreligious group Ethnographic realism Diaspora Immigration Hyphenated ethnicity Indigenous peoples In-group and out-groups Meta-ethnicity Metroethnicity Minority group Influence Monoethnicity Nation Nationality Panethnicity Polyethnicity Population Race Supraethnicity Symbolic ethnicity Tribe
Ethnology	Anthropology Ethnic studies Ethnoarchaeology Ethnobiology Ethnobotany Ethnoecology Ethnomycology Ethnozoology Ethnocinema Ethnogeology Ethnography Autoethnography Clinical Critical Institutional Netnography Online Person-centered Salvage Transidioethnography Video Ethnohistory Ethnolinguistics Ethnology Ethnomathematics Ethnostatistics Ethnomedicine Ethnomethodology Ethnomuseology Ethnomusicology Ethnophilosophy Ethnopoetics Ethnopsychopharmacology Ethnoscience Ethnosemiotics Ethnotaxonomy
Groups by region	World Contemporary ethnic groups Countries by ethnic groups Africa Americas Indigenous Canada Greenland Mexico United States Caribbean Central America South America Asia Central Asia East Asia Northern Asia South Asia Southeast Asia West Asia Australia Aboriginal groups Torres Strait Islanders Europe Oceania Indigenous European
Identity and ethnogenesis	Cross-race effect Cultural assimilation Cultural identity Demonym Development Endonym Ethnarch Ethnic flag Ethnic option Ethnic origin Ethnic religion Ethnicity in censuses Ethnofiction Ethnonym Folk religion Historical Imagined community Kinship Legendary progenitor Linguistic homeland Mores Mythomoteur Nation-building Nation state National language National myth Origin myth Pantribal sodality Statistext Tribal name Tribalism Detribalization Neotribalism White ethnic
Multiethnic society	Consociationalism Cultural appropriation Diaspora politics Dominant minority Ethnic democracy Ethnic enclave Ethnic interest group Ethnic majority Ethnic media Ethnic nationalism Ethnic pornography Ethnic theme park Ethnoburb Ethnocracy Ethnographic film Ethnographic village Ethnopluralism Indigenous rights Middleman minority Minority rights Model minority Model minority myth Multinational state
Ideology and ethnic conflict	Allophilia Ethnic bioweapon Ethnic cleansing Ethnic hatred Ethnic joke Ethnic party Ethnic penalty Ethnic slurs Ethnic stereotype Ethnic violence Ethnic riots Ethnocentrism Ethnocide Ethnofuturism Ethnosymbolism Indigenism Indigenization Nativism Separatist movements Xenocentrism Xenophilia Xenophobia
Related	Minzu (anthropology)