Contents
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Covering Undercovered Stories Covering Undercovered Stories
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Partnerships Partnerships
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Content-Sharing Deals Content-Sharing Deals
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Xinhua’s Potential Effect Xinhua’s Potential Effect
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“Borrowing the Boat” and “China Watch” “Borrowing the Boat” and “China Watch”
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How Xinhua Has an Effect How Xinhua Has an Effect
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The Back Door The Back Door
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7 Xinhua and Content-Sharing Deals: A Success Story
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Published:March 2023
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Abstract
This chapter shows how Xinhua, alone among Chinese state media, has made major inroads into the global media ecosphere and has become a real competitor to other newswires like the Associated Press and Reuters. Xinhua indeed has far more potential to serve as a vector for Beijing shaping information narratives than other state media like China Daily, CRI, or CGTN. Xinhua is often cheaper than its competitors for local news outlets to use; this allows Xinhua to increasingly dictate the news agenda, particularly in developing countries that use its service. The chapter also shows how Beijing has signed many content-sharing deals with media in other countries, including rich countries, which allows China to spread its message, often successfully, through a wide range of global media outlets, with readers sometimes not realizing that content is being pulled from Xinhua and other Chinese outlets.
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