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Link to original content: https://doi.org/10.1007/978-3-031-17037-9_15
Towards a Better Digital Transformation: Learning from the Experience of a Digital Transformation Project | SpringerLink
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Towards a Better Digital Transformation: Learning from the Experience of a Digital Transformation Project

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Digital Economy. Emerging Technologies and Business Innovation (ICDEc 2022)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 461))

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Abstract

As a disruptive paradigm, especially with the Covid-19 emergence, digital transformation (DT) becomes a main area of interest for many organizations. From a trend perception to an obligation, digital transformation implementation requires many changes, adaptations, and updates. Its success depends on many levers, the most important of which remains the design and implementation of a digital transformation strategy (DTS). Indeed, lacking capabilities to embrace DT can lead to the disappearance of the company. However, and despite relevant research, the formulation, implementation, and evaluation of the digital transformation strategy as a key to successful digital transformation remain vague and blurred. Thus, this article aims to draw up a literature review on DTS with a general approach guiding the implementation of digital transformation. The focus on the experience of the AssetCo company as a monographic study will serve to concretely describe the formulation and the implementation of the digital transformation strategy, its stages, as well as a conclusion on the main key factors of success. Thus, this article intends to contribute to a better understanding of the stages of the digital transition of companies. While many recent works have proposed constructive models for the implementation of DT, these remain specific to a particular industry or business model. In this respect, the general approach proposed in this article is intended to be more generalist, and under certain contextualization, is also intended to be adaptable to any company.

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Authors and Affiliations

  1. Mohammed V University in Rabat, Rabat, Morocco

    Houda Mahboub & Hicham Sadok

Authors
  1. Houda Mahboub
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  2. Hicham Sadok
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Correspondence to Houda Mahboub .

Editor information

Editors and Affiliations

  1. University of Manouba, Manouba, Tunisia

    Mohamed Anis Bach Tobji

  2. University of Manouba, Manouba, Tunisia

    Rim Jallouli

  3. Bucharest Business School, Bucharest, Romania

    Vasile Alecsandru Strat

  4. University of Minho and CICS.NOVA.UMinho, Braga, Portugal

    Ana Maria Soares

  5. Bucharest University of Economic Studies, Bucharest, Romania

    Adriana Anamaria Davidescu

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Mahboub, H., Sadok, H. (2022). Towards a Better Digital Transformation: Learning from the Experience of a Digital Transformation Project. In: Bach Tobji, M.A., Jallouli, R., Strat, V.A., Soares, A.M., Davidescu, A.A. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2022. Lecture Notes in Business Information Processing, vol 461. Springer, Cham. https://doi.org/10.1007/978-3-031-17037-9_15

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  • DOI: https://doi.org/10.1007/978-3-031-17037-9_15

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