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Link to original content: https://doi.org/10.1007/978-3-030-80285-1_17
Attentional and Emotional Engagement of Sustainability in Tourism Marketing: Electroencephalographic (EEG) and Peripheral Neuroscientific Approach | SpringerLink
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Attentional and Emotional Engagement of Sustainability in Tourism Marketing: Electroencephalographic (EEG) and Peripheral Neuroscientific Approach

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Advances in Neuroergonomics and Cognitive Engineering (AHFE 2021)

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Abstract

In recent years, sustainability has received significant interest from companies and structures that have adopted new marketing and business models to improve the living conditions of the environment and consumers. Given the growing interest and attention, the issue of sustainability has been investigated by different disciplines, such as neuroscience, which have proved useful for investigating the emotional responses and cognitive processes of individuals, allowing us to understand the relationship between consumers and sustainability better. In this regard, this paper offers an overview on the topic of sustainability in a specific sector, such as tourism marketing, on the use of neuroscience to investigate sustainability and on the application of a multimethodological paradigm, involving the use of electroencephalography (EEG) and biofeedback, to measure individuals’ electroencephalographic and autonomic activity during the exploration of a green hotel.

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Author information

Authors and Affiliations

  1. International Research Center for Cognitive Applied Neuroscience (IrcCAN), Catholic University of the Sacred Heart, Milan, Italy

    Michela Balconi, Federico Cassioli & Giulia Fronda

  2. Research Unit in Affective and Social Neuroscience, Department of Psychology, Catholic University of the Sacred Heart, Milan, Italy

    Michela Balconi, Federico Cassioli & Giulia Fronda

Authors
  1. Michela Balconi
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  2. Federico Cassioli
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  3. Giulia Fronda
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Corresponding author

Correspondence to Federico Cassioli .

Editor information

Editors and Affiliations

  1. School of Biomedical Engineering, Science and Health Systems, Drexel University, Philadelphia, PA, USA

    Hasan Ayaz

  2. School of Mechanical and Manufacturing Engineering (SMME), National University of Sciences and Technology (NUST), Islamabad, Pakistan

    Umer Asgher

  3. DIGITAL – Institute for Information and Communication Technologies, Graz, Austria

    Lucas Paletta

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Balconi, M., Cassioli, F., Fronda, G. (2021). Attentional and Emotional Engagement of Sustainability in Tourism Marketing: Electroencephalographic (EEG) and Peripheral Neuroscientific Approach. In: Ayaz, H., Asgher, U., Paletta, L. (eds) Advances in Neuroergonomics and Cognitive Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 259. Springer, Cham. https://doi.org/10.1007/978-3-030-80285-1_17

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  • DOI: https://doi.org/10.1007/978-3-030-80285-1_17

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