Gary L. Lilien and Arvind Rangaswamy: The Marketing Engineering Imperative: Introduction to the Special Issue. (2001)journals/interfaces/LilienR0110.1287/INTE.31.3S.1.9679The Marketing Engineering Imperative: Introduction to the Special Issue.2Gary L. Lilien1Arvind Rangaswamy2S1-S7InterfacesInterfaces313-Supplement2001provenance information for RDF data of dblp record 'journals/interfaces/LilienR01'2017-05-27T14:24:06+0200