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Link to original content: https://dblp.org/rec/journals/dss/LiHZ22.xml
Yuanxiang John Li Elizabeth Hoffman Dan Zhu Should firms pay for online brand communities: Using lead user theory in analyzing two contrasting cases. 113729 2022 155 Decis. Support Syst. https://doi.org/10.1016/j.dss.2021.113729 db/journals/dss/dss155.html#LiHZ22