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Link to original content: https://dblp.org/rec/conf/pacis/SinJ11.xml
Raymond G. Sin Jia Jia Contracting For Personalization. 178 2011 PACIS http://aisel.aisnet.org/pacis2011/178 conf/pacis/2011 db/conf/pacis/pacis2011.html#SinJ11