Xudong LiuLina ZhouJinquan GongUnderstand the Customer Preference of Different Market Segments from Online Word of Mouth: Evidence from the China Auto Industry.691-7022016ICYCSEE (1)https://doi.org/10.1007/978-981-10-2053-7_62conf/icycsee/2016-1db/conf/icycsee/icycsee2016-1.html#LiuZG16