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Link to original content: https://dblp.org/rec/conf/digra/HerrewijnP11.ris
Provider: Schloss Dagstuhl - Leibniz Center for Informatics Database: dblp computer science bibliography Content:text/plain; charset="utf-8" TY - CPAPER ID - DBLP:conf/digra/HerrewijnP11 AU - Herrewijn, Laura AU - Poels, Karolien TI - Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-Game Advertising. BT - Proceedings of the 2011 DiGRA International Conference: Think, Design, Play, DiGRA 2011, Hilversum, The Netherlands, September 14-17, 2011 PY - 2011// UR - http://www.digra.org/digital-library/publications/putting-brands-into-play-how-player-experiences-influence-the-effectiveness-of-in-game-advertising/ ER -