Laura Herrewijn and Karolien Poels: Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-Game Advertising. (2011)conf/digra/HerrewijnP11Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-Game Advertising.2Laura Herrewijn1Karolien Poels2DiGRA ConferenceDiGRA Conference20112011provenance information for RDF data of dblp record 'conf/digra/HerrewijnP11'2021-02-10T08:46:09+0100