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Link to original content: https://dblp.dagstuhl.de/rec/reference/dataware/Lo09a.xml
Victor Lo New Opportunities in Marketing Data Mining. 1409-1415 2009 Encyclopedia of Data Warehousing and Mining http://www.igi-global.com/Bookstore/Chapter.aspx?TitleId=11006 reference/dataware/2009 db/reference/dataware/dataware2009.html#Lo09a